Electric City Concept Book

[roxfontaine]

 

[NYCFCfan]

View attachment 5720

Con Edison flow, connected to a higher power

 

[roxfontaine]

Introducing Electric City. Coming Soon.

Explore the Concept Book

 

[NYCFCfan]

Introducing Electric City. Coming Soon.

Explore the Concept Book

Love it and the idea behind it. Excited to see more.

 

[JayH]

Very cool stuff. Well done!

 

[adam]

That looks better then the club merch

 

[JayH]

The grey sweatshirt with the contrasting cuffs is badass.

 

[danger]

I would be interested in quite a few of these A+

 

[wolfehr]

That looks better then the club merch

I'm liking this better than the Only NY (or whatever it was called) limited edition merch that was sold recently. Girlfriend and I are already talking about all the items we need, heh.

 

[Taurus]

Very nice. I would definitely buy some of the items.

 

[SFphoto]

This is really fantastic work.

So is Electric City an offshoot of TR? I'm not really understanding the connection.

 

[roxfontaine]

This is really fantastic work.

So is Electric City an offshoot of TR? I'm not really understanding the connection.

Sort of. What we really hope to accomplish is establish a presence that resonates in and out of stadium. The hope is that we engage and bring new people in and also make it so that those already in take us out into their everyday lives and spread the word.

Having this secondary brand keeps us relevant in different spaces that all draw back to the game. Think Toyota/Scion. Same thing with differing effect.

 

[adam]

Sort of. What we really hope to accomplish is establish a presence that resonates in and out of stadium. The hope is that we engage and bring new people in and also make it so that those already in take us out into their everyday lives and spread the word.

Having this secondary brand keeps us relevant in different spaces that all draw back to the game. Think Toyota/Scion. Same thing with differing effect.

I prefer the electric city over TR branding. But in the future, use the Toyota - Lexus example. Go up, not down.

 

[roxfontaine]

It was a conscious decision. Didn't want to imply that people will be priced out.

 

[adam]

It was a conscious decision. Didn't want to imply that people will be priced out.

So EC swag will be more or less expensive than TR swag? Which one is the scion?

 

[roxfontaine]

TR swag is Scion. Lol

 

[Angela Miller]

Were Gonna Rock on to Electric Avenue and then we'll take it higher!! Oh No !! Out in the street Out in the daytime Out in the night in the playground in the dark side of town!!

 

[Christopher Jee]

Great work. Can't wait til it's available.

 

[FootyLovin]

The line is awesome. No doubt.

Is this a fund raiser for TR? Or is this a separate entity? And either way, what's next? Will I be able to get Electric City potato chips and water bottles? An EC chia pet? The all new EC line of bed linens?

Just kidding. Sort of ...

 

[Schwallacus]

The line is awesome. No doubt.

Is this a fund raiser for TR? Or is this a separate entity? And either way, what's next? Will I be able to get Electric City potato chips and water bottles? An EC chia pet? The all new EC line of bed linens?

Just kidding. Sort of ...

kidding about everything..... except the bed linens. Those are a must have for wave 2...