who knows, the car buying experience is horrible. Its like a Turkish bizarre. MSRP says price should be X, but the dealer says let me go behind this curtain for a bit mix some potions and see if i can do any better for you...... which I suppose is a test if the customer next say "huh? potions? whats that got to do with anything?" or "oh, interesting, can i see the potion when your done?". The latter being a stooge which they can take advantage of and the former being a shrewd negotiator. So the dealer goes behind his curtain and turn on the smoke machine and plays his betamax recording of alchemy noises then returns and tell both the same thing.... oh i can knock off 500 dollars. And both customers agree then gleefully go home and tell their friends and families how smart they are for paying less then msrp. Some days he comes out of the curtain and says 500, other days 1000. No particular reason other then being a showman and having predetermined what you are willing to pay and what he can get away with.
if you show your coupon early maybe he knows you want to use not matter what today and doesn't budge much on price.
