But they don't do that.I don't understand the hate. It's a perfectly reasonable natural thing. Your're starting up a football club in [City Name]. You call it [City Name] Football Club. It represents the city and its fans in national competition. What will be the nickname? Better to let it develop from the supporters groups, etc., then some focus group ramming it down our throats, like in MLS 1.0.
They just put whatever thing they want their team to be nicknamed in the logo. See Minnesota United and loons, Orlando City and lions etc.
Its dumb. Just call yourself Minnesota Loons and Orlando Lions.