If anyone passed by it,
here's the direct link to the article by the SFD pres. It's actually a pretty interesting read, but in the end, comes off extremely desperate.
It's over for the Deltas. I consider myself a San Franciscan after spending over a decade of my best years living there. I hate to say it, but anyone from SF saw the unavoidable failure of this team from a mile away. With the exception of a few, SF is not going to support a "minor" league team. Every team that has tried in the past has failed. I've watched it first hand as a STH for one of those teams.
SF is just WAY too expensive for minor league sports. Because of high operating costs, they have to charge way more for their product. Why the hell would I spend $20 to see the Deltas at Kezar when I could spent $10 to see the Giants at arguably the best baseball stadium in the country? That $20 is for a wooden bleacher seat, too. It's $35 to sit in a seat with a back on it. Insane.
The branding is a complete disaster. If you have to constantly explain what the hell you were going for, you have completely missed the mark.
They have spent resources in the stupidest of ways. They allocate bandwidth to having an English AND Spanish AND Portuguese broadcast. Why??? The waste that is their "flex seating". Like anyone is going to care enough to sit with other fans that like Messi. Get your basics down and grow from there.
They've clearly struggled immensely in obtaining sponsorship. Look at their ad boards around the field. They are mostly promoting the team's social media accounts with a couple of small, local sponsors having signs. No jersey sponsor at all.
I'm sure that they were limited in some capacity, but scheduling is terrible. Every game is a night game. People in SF don't want to sit out in the thick fog and wind that consumes the area that Kezar is in for night games. Day games were a must.
A lot of NASL people really thought that SF would be a savior during a very uncertain time. Unfortunately that have been quite the opposite and will ultimately hurt an already damaged NASL reputation. Will it fold the league like the article in the OP suggests? Eh. Pretty sensationalized.
It's just been a series of unexplainable decisions. Could this team work in SF if they had taken some different steps? Maybe. But the odds were heavily stacked against them from the get go and they didn't do themselves any favors. The saddest part is that they were able to put together a VERY competitive team on the field. Second in the spring season. Too bad the rest of the club has been a complete failure.
