It makes it look higher.
Imagine being interested in tix, visiting the site and seeing that price while used to seeing $/match, and immediately deciding it’s not worth it.... I’m sure that happens. Hell, even we think the pricing is high for the product and we know the true amount, but imagine a person wanting to take a chance on a season and sees that to rationalize that they’d be ok spending $35-40, but not $52. And if they don’t look closely, they won’t realize their mistake.Yeah, I don’t really see that as misleading. Per game would be less, so if people are expecting that much per game, they will be pleasantly surprised.
It’s also how they’ve done it the past year or two.
Using payment rather than total price or price per ticket is done to obscure the real total price you are paying. A way to get people to spend beyond their means. An upfront way of showing this would be showing all the measures - price per ticket/total price/payment price.Yeah, I don’t really see that as misleading. Per game would be less, so if people are expecting that much per game, they will be pleasantly surprised.
It’s also how they’ve done it the past year or two.
|FOUNDING MEMBER PRICING|
|Row 1||Row 2+|
|Pitchside A / Highest Pitchside||N/A||N/A||$7,480||$7,650||$7,656||$7,656||$7,656|
|Pitchside B / Lowest Pitchside||N/A||N/A||$7,055||$7,225||$4,248||$4,248||$4,248|
|Category 1 / Midfield Preferred||$884||$935||$1,020||$1,054||$1,020||$1,071||$1,020|
|Category 2 / Sideline Preferred||$748||$799||$833||$867||$852||$901||$850|
|Category 5 / Endline||$391||$425||$442||$476||$492||$544||$510|
|Category 6 / Endline Mezzanine||$340||$374||$391||$408||$408||$476||$442|
In fairness this is also the direction of the entire SaaS industry (software as a service) that we are almost certainly all paying for - e.g., Netflix, Hulu, Spotify.All you need to know is the other industries that primarily rely on chasing “payment buyers” rather than “price buyers” — like car sales, furniture sales and tv life insurance (a la Alex Trebek hawking Colonial Penn’s insurance price per month with no regard to the amount of coverage).
Also how we are actually charged if I'm not mistaken. And how most people budget, if they do at all.In fairness this is also the direction of the entire SaaS industry (software as a service) that we are almost certainly all paying for - e.g., Netflix, Hulu, Spotify.
PS: I compared NYCFC to car dealers when they hid the price map. That was slimey. But they published it now and in plenty of time for people to make decisions so that's done.I freaking hate car dealers and though I have many issues with NYCFC management, comparing them to car dealers is slanderous.
I'm not sure I agree with this. I think a lot of people will assume the price per game is lower than $35 per game when they see it's only $50 per month. "We play at least two games per month right? That's like $20 a game!"Invoking other industries that highlight lower monthly payments to mask total price would make sense, except you're complaining about masking an even lower unit price.
You don't hide a per game price of $35 by showing a monthly payment of $49.58. That's just stupid. Complaining about this as manipulative or deceptive makes no sense. I would prefer to have prices stated in average per game cost as well, but the idea that it's easier to multiply by 17 than 12, or that people cannot figure it out is a complaint in search of a basis.
I, for one, fell for it and went 'omg they're now charging 50 per game?! insane!'I'm not sure I agree with this. I think a lot of people will assume the price per game is lower than $35 per game when they see it's only $50 per month. "We play at least two games per month right? That's like $20 a game!"
Libelous.The other thing that manipulative payment merchants abuse is playing with payment terms. Tell a car dealer that a given monthly payment is too high and they'll just turn a 3 year loan into 5 or 5 to 7 to lower the monthly nut but increase the total paid substantially.
But NYCFC (1) does not charge interest, and (2) has a single fixed 12 month payment term (unless you pay in full for no good reason). I freaking hate car dealers and though I have many issues with NYCFC management, comparing them to car dealers is slanderous.
The economy has moved toward monthly pricing. Customers understand and prefer it. Sure, it's a smaller number than the full price and a more enticing selling tactic, but that's just what it is, a tactic. Just like giving blue cards or scarves or singing Pirlo are sales tactics. It's not dishonest, it's not misleading, it's not unique, it's simply the way they choose to market the product, by the actual default payment you will be making each month.Libelous.
You are essentially defending their practice of giving less info rather than more. Especially when the more info is info that every customer is going to want or need to know anyway. Who doesn't want to know what the total cost of the ticket package is? Why hide it?
They want people who would never spend $1200 on a season ticket to feel better that they are paying only $100 a month! That is right out of the car salesman playbook, whether or not interest is charged.
I should not have to take out a calculator to figure out my per tickets cost and the only reason they do that is to prevent me from easily figuring it out, but that is a separate downside of publishing the cost in terms of payments.
The defense that they monthly number is higher than the per game ticket price is a defense against a charge nobody was making.