Brand

[mrplow2000]

Those nice people at the Brand Finance company have done their annual brand report on football.

Now, before you all stampede to stone me

.. that piece of Halibut was fit for Frank Lampard....

There is a good piece with CFG (p40) and it seems they are picking their game up as regards the differences in the different clubs.

http://www.brandfinance.com/images/...the_world_s_most_valuable_football_brands.pdf

 

[Ahab_Flanders]

It does say that they understand we want our own brand, but it also says this:

CFG is committed to playing a consistent style of football across each of its Clubs – in essence, a technically-skilled, possession-based, forward-playing game that we call ‘beautiful football’. The rationale for this is two-fold: firstly, we believe that it delivers a more attractive and exciting game for our fans; and secondly, it allows City players to move easily between our different Clubs. So, for example, a young player graduating from the City Football Academy in Manchester may start playing professionally in Melbourne, move to the EPL in the zenith of their career and then finish with a stint in New York, before returning full circle to coach at one of our Academies. The system, therefore, offers long-term career opportunities for players.

Interesting stuff...

 

[mrplow2000]

Yep one of the plusses. A young player can sign for the group knowing there will be a level for them plus the opportunity to move abroad to continue rather than be worried they would be released.

 

[Ahab_Flanders]

Also pretty clearly says they see us as the retirement club

 

[mrplow2000]

So, for example, a young player graduating from the City Football Academy in Manchester may start playing professionally in Melbourne, move to the EPL in the zenith of their career and then finish with a stint in New York, before returning full circle to coach at one of our Academies. The system, therefore, offers long-term career opportunities for players.

Would this help
A young player graduating from the City Football Academy in Melbourne may start playing professionally in Melbourne, move to New York City in the zenith of their career and then finish with a stint in Manchester, before returning full circle to coach at one of our Academies. The system, therefore, offers long-term career opportunities for players.

 

[FirstTeamer]

So, for example, a young player graduating from the City Football Academy in Manchester may start playing professionally in Melbourne, move to the EPL in the zenith of their career and then finish with a stint in New York, before returning full circle to coach at one of our Academies. The system, therefore, offers long-term career opportunities for players.

Would this help
A young player graduating from the City Football Academy in Melbourne may start playing professionally in Melbourne, move to New York City in the zenith of their career and then finish with a stint in Manchester, before returning full circle to coach at one of our Academies. The system, therefore, offers long-term career opportunities for players.

At the moment we have to accept we aren't the top club in the group with regards to prestige and quality. Hopefully that will change over time but presently Europe is where it's at

 

[Midas Mulligan]

Guy, no reason to complain here. We aren't going to be at the level of EPL top 4 any time soon.

If providing a clear path helps us sign better young players or add savvy veterans (not decrepit guys out to cash a check), then good.

We've seen and are constantly reminded of the negatives of the arrangement. I'm hoping that these plans and benefits come to fruition.

If the idea of wanting to play attacking and free-flowing football at every club upsets you, then what would you have them play? Just substitute "Barcelona" for "City", and no one would bat an eye. That's how they want to play. That's how I would like to see NYC play. Call it whatever the hell you want.

 

[mrplow2000]

I'll level with you, what you say is true now but it may not at some point in the future.

In all honesty, with the global branding of New York, the rise of the MSL, the infrastructure (both in terms of the city and the football environment), the money available, the money available through sport, the growth of football, the sheer size of the local population and the myriad of other factors, be it 15, 20 or 25 or whatever years, MSL will be bigger than the PL and NYCFC bigger than MCFC. Make no mistake.

Looking at the USMNT and the age groups plus the academies and some of the lads coming through systems in Europe, the World Cup final should be a measurable and realistic target within 4 tournaments.

 

[BxLio91]

Sign we won't get there anytime soon, you can't even get the name right. It's 3 letters

 

[mrplow2000]

Sign we won't get there anytime soon, you can't even get the name right. It's 3 letters

What do you call it?

 

[BxLio91]

Major League Soccer.

 

[mrplow2000]

Major League Soccer.

Chins up, i wouldn't worry. I have seen worse on here.

 

[AndreT_NY]

Major League Soccer.

Cut the guy some slack. It's a typo. At least the letters are correct although not in the right order.

 

[BxLio91]

The smiley in my original post shows I was taking the piss.

 

[mrplow2000]

Cut the guy some slack. It's a typo. At least the letters are correct although not in the right order.

 

[Ahab_Flanders]

Guy, no reason to complain here. We aren't going to be at the level of EPL top 4 any time soon.

If providing a clear path helps us sign better young players or add savvy veterans (not decrepit guys out to cash a check), then good.

We've seen and are constantly reminded of the negatives of the arrangement. I'm hoping that these plans and benefits come to fruition.

If the idea of wanting to play attacking and free-flowing football at every club upsets you, then what would you have them play? Just substitute "Barcelona" for "City", and no one would bat an eye. That's how they want to play. That's how I would like to see NYC play. Call it whatever the hell you want.

I agree. There's nothing really to dislike about the fluid football, but I think the way the example was worded is interesting since it clearly shows the hierarchy of teams is well established at CFG. But, as mrplow2000 says, that could easily change down the line.