Just as note I found kind of interesting about how petty all this corporate naming stuff gets. It seems that UEFA Champions League does not recognize sponsored stadium names unless the sponsor also pays UEFA. My friend/co-worker is a Bayern Munich fan who just came back from a trip to Europe where he saw attended 3 Bayern games including the Champions League match in Manchester. As part of his tour he was given a special gameday scarf for that game that calls it Manchester City Stadium, and he said he was told it was because UEFA didn't want images of fans holding up the scarf with the words Etihad Stadium on it appearing on TV, no matter how small those words might be: