I'd prefer to go see ATL midweek over ORL weekend personally, and I'd think ATL should be rater higher, but won't be bc it's midweek? idk
Ok, but I'm still failing to see how people are getting screwed.
I guess the only way people would be getting "screwed" with this is if their personal valuation of games are not in line with the way the club values them. In the case you note here, let's say you value Atlanta higher than Orlando and the club is reverse. For argument's sake, I'll put $20 for the low game and $30 for the high game. And $25 for all games under an even method.
1) You value the Atlanta game higher but cannot make it, so you trade it in and get $20 in game credit for the trade-in program. You are able to make the Orlando game and would like an extra ticket there, but you need $10 to make up the difference now. Now, one way to help against this is if the resell market agrees with you that the Atlanta game is in more demand and you can resell your ticket there. The problem we do currently have is tickets being resold on secondary markets, depending on the game and type of ticket, may go for less than face (likely will).
2) But now say that you cannot make the Orlando game but can make the Atlanta game. Now this works in your favor as you can trade in the Orlando ticket and get an Atlanta ticket and an additional $10 in game credit.
3) If you can make both, but want extra tickets to both, and the club valued the midweek Atlanta game low and the weekend Orlando game higher, but the resell market does not, you could trade in your Orlando ticket for the Atlanta game, get an additional $10 in game credit to use elsewhere, and then buy 2 secondary market tickets for the Orlando game. Now, perhaps less people will now be willing to sell their Orlando tickets on the secondary market, since they realize they could get more value with the trade-in program (as you would be doing in this scenario).
Now in the "even method":
1) You trade in your Atlanta game ticket for the Orlando ticket and are even. It does not cost you $10 more as in the scenario above.
2) You trade in the Orlando game ticket for the Atlanta game ticket and do not have the extra $10 in credit you have above.
3) You have to buy extra tickets to both games at secondary market values.
The club will have every incentive to value each game based on the anticipated demand for the game. That means, the Saturday HRD game will be super high, whereas the Wednesday game against Chicago will be super low. I would imagine a weekday game against Atlanta will also be fairly high (similar to last year's mid-week HRD).
If the club gets the values wrong, they present the opportunity for individuals to game the system and giving away too much value for games that don't deserve it (the Orlando game in the above scenario). In this same scenario, you would have been willing to "pay" more for the Atlanta game and "receive" less for the Orlando game.
The one thing that's hard to account for here, is the ability to accomodate trade-ins. If we were to take the scenario above in a vacuum, more individuals would try to trade in for the Atlanta game (assuming everyone values that one higher), but the club wouldn't be able to accommodate everyone.
The reason I like this, is if I am unable to make the Saturday HRD game, I could trade it in for a higher value than normal. Since this is the premier game of the year, I could also see what tickets are going for on the secondary market to see if its advantageous for me to sell there if they are going for higher (one of the few instances this may happen).
If I am unable to make the Wednesday Chicago game, I would be trading it in for a lower value than normal, yes. But I would imagine that difference would also be reflected in the secondary market. Nobody is going to want to buy my Chicago midweek ticket.
I honestly think this is the best way to implement a trade-in program, to basically try to have it mirror what the secondary market would show. That seems to be, IMO, the way to provide the appropriate value to fans for the games they are unable (or unwilling) to attend.
Sorry, I feel like the above is quite a disorganized post on it all, but those are kind of my thoughts on it.