We've talked about this topic in various places, so why not consolidate a bit.
https://www.bloomberg.com/gadfly/ar...g-football-fans-are-a-5-billion-pound-problem
https://www.bloomberg.com/gadfly/ar...g-football-fans-are-a-5-billion-pound-problem
After a loss, soccer managers often present a litany of excuses in post-match TV interviews. Mastering the ritual is a key skill of the best coaches from Jose Mourinho to Pep Guardiola.
This season, Sky Plc has similarly had to explain why fewer people are watching the English Premier League than before, despite the crazy high cost of broadcast rights. One reason often offered up is that more and more people are watching video on smartphones, tablets, or computers and are therefore invisible in traditional ratings data.