Heineken Named Official Beer Of N Y C F C

Gene

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So says mls soccer dot com.

http://www.mlssoccer.com/news/artic...eague-soccer-clubs-sign-partnerships-heineken

Actually the official beer of NYCFC and 6 other clubs.

The deals establish Heineken either as the Official Beer (Chicago Fire, D.C. United, New York City FC and Orlando City SC) or as the Official Import (Columbus Crew, Houston Dynamo and New York Red Bulls) of each individual club. The agreement will see Heineken partnering with the clubs for signage, intellectual property rights and retail activations as the brand works closely with the clubs to continue enhancing the fan experience in each city.

Not exactly my first choice of beers, but as a great American philosopher once said:
beer.jpg
 

Gene

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“By partnering with these clubs we’re able to more directly connect with American soccer fans and provide them with a premium experience—and beer—they have come to expect from Heineken,” said Nuno Teles, Heineken Chief Marketing Officer. “We are known worldwide as a genuine soccer brand, and these partnerships will provide a direct platform to reach the soccer fans and fuel their passion for the game.”

The agreement will see Heineken partnering with the clubs for signage, intellectual property rights and retail activations as the brand works closely with the clubs to continue enhancing the fan experience in each city.

I'm taking that as Heineken ponying up a few more bucks to certain teams to get better product placement? Giveaways? Contests?

"This corner kick is brought to you by Heineken"............hell, if you follow the Yankees on the radio you know that isn't out of the question.
 

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They're also an existing CFG sponsor, so this is partially just keeping it in the family.