The new Roma jersey does something like that. A very subtle areial image of Rome. Awesome.
Nike has been doing this recently with college basketball jerseys. The back would have a design for the specific college.
Authentic Jersey
- Thread starter Buckley
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Nike has been doing this recently with college basketball jerseys. The back would have a design for the specific college.
No doubt, which I why I said I would pay a premium. It's probably not nearly enough, but there is a price at which it makes sense.
Agreed. At least the colors match well and it isn't a slap on sticker look of a sponsor. The first Dallas advocare ones were rough, got to look integrated into the design
I'd be really really happy if NYCFC struck a deal with UNICEF for their jerseys. UN blue, NYC blue, all in the same.
Yeah, it's a pipe dream, but I really don't mind the Etihad stuff. At least it isn't a "logo".
I do wonder if Etihad and the UAE tourism board* or whatever has noticed an actual uptick in business that they can correlate with brand awareness due to football sponsorship / naming rights. Or is it more a case of "well, CFG is one of our family's businesses and Etihad is another family business, so put them together"?
*I realize that Etihad's European and American customer base is more about business travel than leisure, but you get my point.
I think it is this: When you have so much money there is nothing else to buy you realize there are actually still two things to buy.
1. Sports teams.
2. Governments.
They like soccer. So they bought a few teams. It's what people with that level of wealth do. I would bet the house that as a marketing strategy they could do much better for the money spent.
As a marketing strategy to make Etihad Airlines money, sure. But the middle-eastern football ownership/sponsorship trend isn't about making money (or if money is made, that's a nice corollary). It's about status, with football team ownership as basically a trophy, and, more importantly, it's positive branding for the nations involved.
Participating in high-profile world football is a very shrewd strategy to make the rest of the world have positive associations with, for example, Qatar and the UAE. Image improvement draws foreign investment and starts building up cultural capital for nations that want to push their image beyond being oppressive, petrodollar kingdoms largely defined by either their perceived antipathy towards or alliances with Euro-American powers.
In *that* sense, I think it's a very smart use of marketing dollars.
The etihad logo has changed for next season.the airways, has changed font,as on the new man city kits
It could definitely be worse...
Clearly you never heard what was on the inside of this shirt:
Only if thousands of other fans were like-minded, and I doubt that happening.
It's hardly a big change, though.
Quick question. I noticed some authentic jerseys worn at Yankee Stadium were without an MLS patch on one sleeve. And I asked a few people about this and they bought through official channels.
Is that on purpose or a defect? I figure its meant to be empty so you can add a patch of your choice to one sleeve.
I didnt read the entire thread...so this may have been answered already.
Is that on purpose or a defect? I figure its meant to be empty so you can add a patch of your choice to one sleeve.
I didnt read the entire thread...so this may have been answered already.
AFAIK, the one sleeve patched jerseys are replicas. I have one, bought at a Modell's for $85. It also doesn't not have the inaugural season patch on the waist.
That's on purpose. One patch indicates that it is a replica jersey. There a bunch of differences between the replica and authentic jerseys.
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