Honest question: What's YES supposed to do? The Yankees get a much, much, much larger TV audience. YES2 isn't a good option because it's not available everywhere. Parts of Manhattan, for example, can't get it. If you get YES as part of your cable subscription, you get FOX Sports Go. And considering the prevalence of smart TV's, you can still watch the game on your TV through the app on your TV. So I really don't understand why it's so bad.
What channel would you rather the games be on? SNY has the same issue with the Mets, and MSG already has the Red Bulls and they don't put much energy into their Red Bulls coverage, either. YES is fine. They have great announcers and the broadcasts are of a good quality. You think the grass is greener on the other side? That's not always true.
YES would absolutely do more NYCFC coverage if the ratings showed that it would be worth it. The ratings are trash. We know they're trash because they don't publicize them. If there was an appetite for more coverage, they'd do more.