The 10-second one was funny, because it really worked to get my first reaction. So to describe NYCFC's "identity" in 10 seconds what I managed to type was "blue, NYC." The next word I was going to type if I had time was professional. Those 3 words are what first came into my head.
My main points for transparency and communication were
- Lampardgate 1 - the fake signing
- Lampardgate 2 - the week-to-week questionable injury that turned out to have been more serious all along once he was booed; and
- announcing a new paper ticket/eTicket policy after the season started on a Friday after 5pm, less than 48 hours after telling STHs on the phone the exact opposite
I gave very high marks to the City in the Boroughs event, and generally said the individuals I have dealt with directly have come across well, but the organization as a whole has issues.
I'd really be curious to hear how other people answered the 10-second question. What popped into your heads?