The line is awesome. No doubt.
Is this a fund raiser for TR? Or is this a separate entity? And either way, what's next? Will I be able to get Electric City potato chips and water bottles? An EC chia pet? The all new EC line of bed linens?
Just kidding. Sort of ...
It's not a fundraiser. It's not a separate entity.
It is a separate idea though. It's really just supporter merchandise for everyday wear. If one is ok with wearing The Third Rail emblazoned gameday gear all over the place, that's great! There will be space for that. If one is not ok with that but still wouldn't mind showing support if things were more understated, then Electric City is the space for that. It's about maximizing our reach inside and outside of the stadium.
The line isn't going that far. It will stick to limited run pieces for soccer lifestyle enthusiasts.