I can’t even tell if it’s a bad mail merge or what is happening. It’s just so half-assed.Yep, I am too. Super strange.
I can’t even tell if it’s a bad mail merge or what is happening. It’s just so half-assed.Yep, I am too. Super strange.
Are these emails meant to sell corporate tickets?I can’t even tell if it’s a bad mail merge or what is happening. It’s just so half-assed.
Are these emails meant to sell corporate tickets?
My law firm marketing director received this promo box unsolicited in the fall.
My firm has never owned athletic tickets. It doesn't really fit our marketing strategy or client relationships. If NYCFC bought a list of local companies who have Yankee, Knick, etc tickets we would not be on that list. So I can only guess that NYCFC sent this to
I also find it odd that you open the box and the voice of the team is Marcus Samuelsson and he starts by listing his restaurants. I understand they are selling hospitality but the sport angle is barely present.
- every NYC law firm with at least 50 attorneys, or
- randomly selected NY law firms, or
- my firm because of my connection, but without mentioning me in the cover letter.
My law firm marketing director received this promo box unsolicited in the fall.
My firm has never owned athletic tickets. It doesn't really fit our marketing strategy or client relationships. If NYCFC bought a list of local companies who have Yankee, Knick, etc tickets we would not be on that list. So I can only guess that NYCFC sent this to
I also find it odd that you open the box and the voice of the team is Marcus Samuelsson and he starts by listing his restaurants. I understand they are selling hospitality but the sport angle is very secondary.
- every NYC law firm with at least 50 attorneys, or
- randomly selected NY law firms, or
- my firm because of my connection, but without mentioning me in the cover letter.
Yeah, no real idea how my company would have gotten on their radar. Are the emailing everyone registered in NYC/downstate?My law firm marketing director received this promo box unsolicited in the fall.
My firm has never owned athletic tickets. It doesn't really fit our marketing strategy or client relationships. If NYCFC bought a list of local companies who have Yankee, Knick, etc tickets we would not be on that list. So I can only guess that NYCFC sent this to
I also find it odd that you open the box and the voice of the team is Marcus Samuelsson and he starts by listing his restaurants. I understand they are selling hospitality but the sport angle is very secondary.
- every NYC law firm with at least 50 attorneys, or
- randomly selected NY law firms, or
- my firm because of my connection, but without mentioning me in the cover letter.
My head canon is NYCFC believes it needs a skinny male middle aged celebrity endorser who loves soccer but has no real passion for the team and only shows up when he gets paid. They originally signed Mariano Rivera, but he bugged out and Samuelsson stepped in.I agree, the Marcus Samuelsson recording was a strange choice. It might’ve made more sense if he were known as a passionate NYCFC supporter, but he’s a well-documented, die-hard Arsenal fan.
At that NYCFC/Red Rooster Mastercard dinner back in 2017, which I know a few others here also attended, they did a panel with Samuelsson, TMAC, Claudio, and Sean Johnson. While it was clear that Samuelsson is a big global soccer fan, his comments were broad and not really NYCFC-specific. At one point, I think he even brought up Thierry Henry, which makes sense given his Arsenal ties, but bit out of touch at an NYCFC event.
That’s certainly some interesting marketing. Thanks for sharing. I agree, the Marcus Samuelsson recording was a strange choice. It might’ve made more sense if he were known as a passionate NYCFC supporter, but he’s a well-documented, die-hard Arsenal fan.
At that NYCFC/Red Rooster Mastercard dinner back in 2017, which I know a few others here also attended, they did a panel with Samuelsson, TMAC, Claudio, and Sean Johnson. While it was clear that Samuelsson is a big global soccer fan, his comments were broad and not really NYCFC-specific. At one point, I think he even brought up Thierry Henry, which makes sense given his Arsenal ties, but bit out of touch at an NYCFC event.
Even in the recording, he mentions liking soccer and NYC but never actually says anything about supporting NYCFC.
Maybe I’m being overly nitpicky, but it feels like another example of how the team on the field isn't being made the central focus, probably because they can’t right now, given how the roster’s been built. It would be great if we were in a position to send out clips of someone saying, “Come join me in supporting this incredible club that’s winning games and features a few players you might know and are excited to see.”
Instead, we get: “Hi, I’m a famous guy. I like soccer, New York, and the paycheck I’m getting to advise on food at the new stadium!”
And yes, I know big players are probably coming with the new club, but for how long? Are they going to stay committed to it this time or do it for a few years to sell tickets and then go back to the 18-year-old prospect farm team special they've been doing for the last 3 years?
Didn't this team pay LL Cool J to attend games back in 18-19. I though he was at multiple games. Wouldn't that have been a better choice.My head canon is NYCFC believes it needs a skinny male middle aged celebrity endorser who loves soccer but has no real passion for the team and only shows up when he gets paid. They originally signed Mariano Rivera, but he bugged out and Samuelsson stepped in.
I was at that dinner. The food was good enough, but a pretty underwhelming experience overall. A shame that Villa's last hurrah with the Spanish NT kept him away.