It's just little things, like talking up the team during the TV and radio broadcasts, and adding a little extra programming on WFAN and YES.
To be fair, I've seen a little more of it this year. A couple nights ago, they had a shot of Villa in a suite watching the Yankees and spent 60 seconds talking about him, and Joe Girardi's visit to practice is getting a nice promotion. Still, there was none of this for a long while, and it's still too little. Casual discussions of the team on Yankee broadcasts are a great way to demonstrate that NYCFC is a fully integrated part of the city's sports scene.