2017 Jersey Thread

[Ulrich]

I'm going to have to disagree there. JW shapes the bottle and label to represent the brand. That way if you see any of these bottles on their own, you immediately think JW before anything else. That is the entire point of branding...

But we better change the subject or else NYCFC_Dan is going to come in and yell at us

My wife's company owns JW and every bottle is a different height, width/depth shape, different radius curves at the top, etc. the label looks the same but have a different color and width. While it all is similar enough to be recognized as "the same," it is carefully differentiated. That is the mark of exceptional branding.

But yes, we can drop it.

 

[JayH]

Here's my answer to your question, and my example can just as easily be The Coca-cola company, but I'm choosing to use whiskey.

Take a look at the Brand Johnnie Walker. They are a single umbrella that has a plethora of distinctly different products underneath them: Red, Black, Double-Black, Green, Swing, Gold, Platinum, Blue.

View attachment 6483

Each is different and has its own identity while still subscribing to the JW Brand. The size and shape of every bottle is different (Swing is a radical departure based on teams-Atlantic ship travel - 3rd jersey?) and the color schemes are different. But when you see one bottle, you know it's part of a bigger story.

This is what CFG has missed, and it's a novice mistake. Their brand identity team, whether in-house or out-sourced, has completely missed the mark by not evaluating the products rigorously enough, and that has led to a homogeneous product - they took the easy way out.

And you accuse me of drinking at the desk

 

[ktdNYCFC]

I'm going to have to disagree there. JW shapes the bottle and label to represent the brand. That way if you see any of these bottles on their own, you immediately think JW before anything else. That is the entire point of branding...

But we better change the subject or else NYCFC_Dan is going to come in and yell at us

That was his point though. It's recognizable, which is what they want, yet each individual one is different at the same time. I think the part of the branding CFG nailed is the logos/badges. All from the same mold, but totally different at the same time.





EDIT: Oh, and let's all be thankful we don't have to have a cow on ours

 

[Ulrich]

And you accuse me of drinking at the desk

I won't ever deny it

I used to keep an assortment or 50ml bottles at the corner of my desk from all of the brands associated with the company my wife works for - her company does weekly desk-drops of a bottle or two if a new marketing campaign is launching, and she gives them to me rather than stacking them on her desk like her coworkers do. My boss never cared if at 5pm the employees had a drink to cut the stress from the day, provided of course there were no more meetings.

[sorry for the tangent]

 

[mgarbowski]

[sorry for the tangent]

we live on tangents

 

[ktdNYCFC]

But we better change the subject or else NYCFC_Dan is going to come in and yell at us

[sorry for the tangent]

Stop acting like these draconian forum rules aren't an unconstitutional prior restraint on our first amendment rights. Sorry, taking an internet and technology law class at the moment and the speech chapter is actually nuts. We haven't quite gotten to revenge porn yet, though.

#derailed #whataboutMix?

 

[NickFromAstoria]

#whataboutMix?

That discussion represents a clear and present danger to my sanity, sir.

 

[NYCFC_Dan]

Stop acting like these draconian forum rules aren't an unconstitutional prior restraint on our first amendment rights. Sorry, taking an internet and technology law class at the moment and the speech chapter is actually nuts. We haven't quite gotten to revenge porn yet, though.

#derailed #whataboutMix?

Are you going to dissect our TOS for your final paper?

 

[danger]

David Villa and Iker Casillas having a bit of banter over the new NYCFC kit:

https://www.instagram.com/p/BQQRL1UBWUZ/

 

[NYCFC_Dan]

David Villa and Iker Casillas having a bit of banter over the new NYCFC kit:

https://www.instagram.com/p/BQQRL1UBWUZ/

 

[Amon]

David Villa and Iker Casillas having a bit of banter over the new NYCFC kit:

https://www.instagram.com/p/BQQRL1UBWUZ/

Lol he text me and I forgot to bring that up to him.

What's the consensus on the new home kit though? Who really loves it from seeing it in pictures? I know most opinions will change once they actually get to see it in person.

 

[Falastur]

Do the Melbourne fans bitch about it as well?

Yes, but not for the same reasons. They're not as fussed about it being similar to MCFC's (although that's not to say that they don't mind). Far more pressing of a point for them is that sky blue is the traditional "sporting colours" of the state of New South Wales, which is why Sydney FC play in sky blue already. Navy blue is the colour of the state of Victoria, but that was already taken by Melbourne Victory, which is why that colour isn't acceptable to Melbourne City fans either.

Their fans are basically split into two and a half camps - those who think the club should never have moved away from red and white, those who think that the white strip is a good compromise and new identity, and a small number who basically are willing to accept the sky blue as the price of earning the resources to no longer be the club which finishes bottom of the league every single year.

I'd imagine that their long time fans are happy as long as the Heart identity remains in the secondary kit. I'd hope that they aren't nearly as particular though.

yeah but the latest update was that they will switch to the sky blue home kit next year as Sydney FC's protest was shot down. I expect they will retain the red change/away kit as a tie to their history as Melbourne Heart

Pretty much this.

 

[Kjbert]

Yes, but not for the same reasons. They're not as fussed about it being similar to MCFC's (although that's not to say that they don't mind). Far more pressing of a point for them is that sky blue is the traditional "sporting colours" of the state of New South Wales, which is why Sydney FC play in sky blue already. Navy blue is the colour of the state of Victoria, but that was already taken by Melbourne Victory, which is why that colour isn't acceptable to Melbourne City fans either.

Their fans are basically split into two and a half camps - those who think the club should never have moved away from red and white, those who think that the white strip is a good compromise and new identity, and a small number who basically are willing to accept the sky blue as the price of earning the resources to no longer be the club which finishes bottom of the league every single year.





Pretty much this.

Now they just finish middle of the table instead.

 

[Tom in Fairfield CT]

Lol he text me and I forgot to bring that up to him.

What's the consensus on the new home kit though? Who really loves it from seeing it in pictures? I know most opinions will change once they actually get to see it in person.

For me, it depends on the shorts, just like with the last one. I think it looks good with white, bad with dark blue

 

[Amon]

For me, it depends on the shorts, just like with the last one. I think it looks good with white, bad with dark blue

I actually like the navy shorts but after seeing the white shorts I think white suits better. But the navy is something a little different because we've used blue shirts with white shorts for the past 2 seasons. I'm a little conflicted lol

 

[Tom in Fairfield CT]

I actually like the navy shorts but after seeing the white shorts I think white suits better. But the navy is something a little different because we've used blue shirts with white shorts for the past 2 seasons. I'm a little conflicted lol

I just hate looking exactly like SKC

 

[Taurus]

I didn't think I was going to purchase another primary kit until we got a star, because I like the 2015. I like the 2017 better, put the order in yesterday......

 

[Kjbert]

I just hate looking exactly like SKC

Knowing the limitations, do you prefer to look like Man City or Sporting KC?

 

[mgarbowski]

Knowing the limitations, do you prefer to look like Man City or Sporting KC?

I'd rather look like Sydney.

 

[Kjbert]

I'd rather look like Sydney.

Melbourne?