Mls Team Ownership

Keith Putnam

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Let's assume that CFG succeeds wildly with NYCFC in that the team becomes both successful and profitable.

MLS obviously sees an opportunity to grow the league by bringing in deeply-pocketed owners who can, in turn, bring the star players who put asses in seats.

So, who will be the next major owner or ownership group with a big current presence in world football to plant a flag in MLS? Beckham's Miami project does not count for the purposes of this thought experiment.
 
The CFG model is unique in all of sports as it's a single entity which owns multiple teams in multiple leagues/countries however in the same sport. Each club, league, and country has its unique rules and regulations and even style of play. However, the overriding characterist is that of football and city.

In America, as that's the sports nation I'm most familiar with and has multiple big sports leagues rather than just one (what's up to par with the Premier League in the UK, cricket? Yes the NFL is the biggest but the MLB and NBA reign in their share). Anyway, here multiple teams across sports are owned by the same organization. In Toronto (okay, not America, but go with me here) the Maple Leafs, Raports, Blue Jays, and Toronto FC are all owned by the same group. There are lesser examples in other cities: NY (Rangers and Knicks owned by MSG group, who also own multiple venues across the country), Boston (Patriots and Revolution), etc, etc.

The problem with this American model is that commitment is always to the top league. If you owned an NFL and NHL team, you know where the money is going. However if you own multiple teams your pockets are deep enough to fund them all to success. But look at Fenway Sports and what's happening in Colorado. Fenway Sports owns the ballpark, the Red Sox, and Liverpool. Say they bought the Revs from Mr. Kraft and built a stadium in the downtown, or just pull and NYCFC and play their games at Fenway Park in the interim (the MLS rivalry that would create, lol). They still would play second fiddle to the Red Sox, just like we do to the Yankees. In Colorado, the Rapids owner is the majority owner of Arsenal. I don't know the relevance here just wanted to state that football fact.

Regardless, more money is always the better money regardless of what other sports franchises one owns, but all football seems to be the best model.

Side note, David Beckham wouldn't make a great owner, look at how Michael Jordan is doing in Charlotte. He isn't spending big money, then again who wants to play in Charlottle. The deep pockets are coming from oil, the Middle East and Russia. Look who is buying the most expansive, $80+ million penthouses in the city, it's not Americans. This is the world's game, and even in America, it's the world's money that's going to be flowing in.
 
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The richest team in the Chinese Super League will buy an MLS expansion franchise in San Francisco. Calling it now.

But seriously, despite the fact that CFG is a unique entity in world football *now*, that will change. Football is now the game of globalized capitalism, and the model for success in that realm is basically the CFG model.

Someone will eventually rise to power at Real Madrid or Bayern Munich or a similar team and say "hey, we have a globally respected brand, let's franchise."
 
Let's assume that CFG succeeds wildly with NYCFC in that the team becomes both successful and profitable.

MLS obviously sees an opportunity to grow the league by bringing in deeply-pocketed owners who can, in turn, bring the star players who put asses in seats.

So, who will be the next major owner or ownership group with a big current presence in world football to plant a flag in MLS? Beckham's Miami project does not count for the purposes of this thought experiment.
2007 and the LA Galaxy called, they wanted to let you know that MLS already figured this out.

MLS already has large, big money owners and they already have clubs they have signed for the stars. In fact I'll argue that signings like Lampard is a reverse of the trend. Much older but known players is a decline trend.
 
2007 and the LA Galaxy called, they wanted to let you know that MLS already figured this out.

Hm, I suppose AEG could be considered nearly on par with CFG in terms of available capital, but not as much in the world of football cred.

And I understand that MLS has *wanted* this for a long time. But the curve seems to be about to take a sharp upward turn if CFG is successful.
 
Someone will eventually rise to power at Real Madrid or Bayern Munich or a similar team and say "hey, we have a globally respected brand, let's franchise."
Of course I have no way of backing this up one way or another, but I always had a gut feeling Bayern Munich was keeping an eye on the great NYCFC experiment to see how it pans out. I sort of got this idea in my head a year or two ago when Bayern took up office space in Manhattan.

With every major market (read NYC & LA) taken I can see them buying an existing club (Chicago? NJ?) rather than an expansion team.
 
Side note, David Beckham wouldn't make a great owner, look at how Michael Jordan is doing in Charlotte.
Hopefully, Beckham is surrounding himself with people who are good businessman who know about the business of soccer (and not just good at playing soccer) and the ownership group leverages Beckham as the "face" of the ownership and not actual day-to-day leadership.
 
Of course I have no way of backing this up one way or another, but I always had a gut feeling Bayern Munich was keeping an eye on the great NYCFC experiment to see how it pans out. I sort of got this idea in my head a year or two ago when Bayern took up office space in Manhattan.

With every major market (read NYC & LA) taken I can see them buying an existing club (Chicago? NJ?) rather than an expansion team.

I was just coming into this thread to suggest another major club to invest in MLS, specifically New Jersey. Neither LA group is going to sell anytime soon, and Chicago seems like an iffy market. Although, big German population there, so if it's Bayern, that might be a fit.

I'd love to see Red Bulls repurchased, rebranded, and remarketed from scratch. An arms race between two metro-area teams backed by super financial groups would get out of hand REAL fast, in a good way.
 
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Hopefully, Beckham is surrounding himself with people who are good businessman who know about the business of soccer (and not just good at playing soccer) and the ownership group leverages Beckham as the "face" of the ownership and not actual day-to-day leadership.

The "money man" behind Miami Beckham United is Marcelo Claure, who is the richest living Bolivian and currently the CEO of Sprint. Here's an excellent article about him and his involvement in MBU from the second-to-most-recent issue of Howler:

http://reprints.longform.org/howler-miami-marcelo-claure
 
Excellent article if you like slanted journalism with agendas. Still it's fun.
...Howler's not trying to be the New York Times, man. They do allow their writers to display a personal perspective. If you (or anyone) is looking for a really enjoyable, independently produced, printed-on-paper soccer magazine then you should definitely look into it. Their podcast is great, too. Features the famed soccer writer David Goldblatt ("The Ball Is Round" most weeks.
 
New MLS teams under the CFG model:
- San Antonio Hotspurs
- Paris-Texas Germains
- D.C. United (under new ownership) or NY United (new Red Bull owners)
- Something new at Real Salt Lake (that's just stupid the brand they have out there, what's Réal about Utah?)
- Chicago needs a new brand/face (I could see Bayern-Chicago, it's the third biggest market in the U.S.)
- FC Bostonolna (new ownership for Revs, though a Liverpool connection would make more sense)
- Las Vegas should have an MLS team
- Miami will have a team (maybe Becks gets some Man U money...Miami Vice United)
- To even things out Sacremento will be moving on up, or another team created.
- So that would be 20 teams plus Minneapolis, Atlanta, LAFC, plus the five teams I created bringing 28 for the final MLS expansion, which even seems too much. 14 teams per league, the playoff system would have to be fixed. Maybe top eight make it like in the NHL, NBA.
 
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Again, we are missing a big point. We might think Sporting in KC or Real in SLC sounds stupid, but their working. Both team have healthy STH, full stadiums and great PR with community. They also have owners worth 100s of millions or billions.

Why change it?

Especially since NYCFC hasn't even achieved the CFG dream yet. What's there to replicate?
 
Again, we are missing a big point. We might think Sporting in KC or Real in SLC sounds stupid, but their working. Both team have healthy STH, full stadiums and great PR with community. They also have owners worth 100s of millions or billions.

Why change it?

Especially since NYCFC hasn't even achieved the CFG dream yet. What's there to replicate?

What's the CFG dream? Let's look at the checklist...
- 16K+ STH and growing, check
- Make the playoffs consistently, reach the Eastern Finals and MLS Cup
- MLS Cup (multiple)
- Supporters Shield (multiple)
- US Open Cup (multiple)
- CONCACAF Champions League (multiple)
- Win the Triple Crown (MLS Cup, Open Cup, Supporters Shield in the same season)
- Win the Grand Slam (Triple Crown plus Champions League in same season)
- Have a world class stadium in the five boroughs
- Become a training ground for potential players for Man City
- Grow the City brand
- Own the NY Soccer Warz
 
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Again, we are missing a big point. We might think Sporting in KC or Real in SLC sounds stupid, but their working. Both team have healthy STH, full stadiums and great PR with community. They also have owners worth 100s of millions or billions.

Why change it?

Especially since NYCFC hasn't even achieved the CFG dream yet. What's there to replicate?

Sporting KC is a cool name and a great re brand. Real Salt Lake is still stupid.
 
What's the CFG dream? Let's look at the checklist...
- 16K+ STH and growing, check
- Make the playoffs consistently, reach the Eastern Finals and MLS Cup
- MLS Cup (multiple)
- Supporters Shield (multiple)
- US Open Cup (multiple)
- CONCACAF Champions League (multiple)
- Win the Triple Crown (MLS Cup, Open Cup, Supporters Shield in the same season)
- Win the Grand Slam (Triple Crown plus Champions League in same season)
- Have a world class stadium in the five boroughs
- Become a training ground for potential plays for Man City
- Grow the City brand
- Own the NY Soccer Warz
Right and NYCFC has achieved 1 or 2 of these. Hence the "dream".
 
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