Excellent question, and one I recently thought of while reading the Robles thread. I would think embracing all that is NJ and market it for all its worth, would bring in more fans. I know the Red Bulls want NY as a marketing ploy, and it certainly feels more like that than anything, but I think they are better off trying to get more fans in Jersey to embrace the team than they are NY'ers.
Unfortunately, I was too late to take the survey but really great to see that data. Interestingly, I would have been "against the grain" for most of the majority responses the survey received. I would have been a 45th NJ resident taking the survey as an NYCFC fan. I grew up a Metrostars fan, and have been an MLS fan for a good 15 years at least now. Since Metrostars (and before NYCFC ) I've just been a die-hard fan of the league and watching every game I could.
Honestly, the fact that they are the NEW YORK Red Bulls are one of the two primary reasons I didn't end up a Red Bulls fan. I know it sounds really strange that I'd then become an NYCFC fan... but I'd rather root for a team that doesn't play in my state at all than a team that plays in my state but doesn't acknowledge that fact (at least give me NY/NJ). The second primary reason is that they are just a giant commercial, and I couldn't deal with that AND the lack of NJ acknowledgment. I may have been able to deal with one or the other, but definitely not both. I WISHED for so long that RBNY would change their branding... it absolutely killed me that the closest MLS team to me was just a team I could not root for. Anyway, now I'm an NYCFC founder/season ticket holder, so RBNY missed their shot at me for good. Side note: my one brother is a Red Bulls fan, and we are constantly battling to win our other two brothers to our respective side.
I would kill to see any data on just fans in NJ, who they root for, and why they root for that team / why they don't root for another. I'm really curious how many other fans there are out there. You'd think Red Bulls would do this sort of research, but I guess they're more interested in selling energy drinks. I also thought the question regarding who's an avid fan of a team from another league was fascinating... I'd love to see a follow up question regarding a) which of their teams is their favorite / top priority (MLS vs. other league), and b) how many stop being fans of those other-league teams b/c their MLS fandom grows (or at least prioritize MLS more).
[Added note 1: Forgot to mention that I also "converted" a NJ friend who was a casual RBNY to ditch them and buy into the season tickets to NYCFC with me. So I'm definitely not the only one who feels that way about red bulls branding, lack of NJ acknowledgment).]
[Added note 2: I think it'll also be really interesting to watch how these numbers and survey results change as Hoboken/Jersey City increasingly become a "6th borough" of NYC. I have a lot of friends (not all of whom are originally from NY) that have gradually been priced out of brookyln or other areas, and have moved to JC/Hoboken. Jersey City's population in particular is exploding, and it will soon pass Newark as the most populated NJ city.]
[Added note 3: LMAO does this forum automatically convert R.B.N.Y. to RBNJ? Haha.]