I'm a staunch (American) football fan. Its by far my favorite sport, and I am not put off by New York City Football Club. Some people you can reason with, and some you cannot. Nevertheless, I understand your point.Personally I'm over the name myself.
But it is still annoying when I keep having the same variant on this back and forth when I try to talk about the club to people who are unfamiliar with it. They may not be the target audience, but the club made things needlessly difficult.
- I've got an extra ticket for NYCFC, wanna come? [or I can't meet you ___ because I'm taking my daughter to NYCFC, or whatever to get it started]
- What's that?
- A new major league soccer team in New York; they play at Yankee Stadium.
- What's their name?
- What''s FC?
- Football Club
- Like the Giants and Jets?
- No, soccer.
- But they say football.
- That's their whole name?
Before I get to talk about how exciting it is, or the great atmosphere, I've lost them. Again, I realize these people are not the target audience, but sometimes you're forcing things too much when you play to your niche.