The GAM bonus for making CCL is $200,000. Note that this is less than the $250,000 that a team gets for being out of the playoffs.
ALLOCATIONS
Team who miss the playoffs receive $250,000 in allocation money.
Expansion teams receive $1.1 million in allocation money.
Teams competing in non-MLS competitions receive $200,000 in allocation money.
Team may use up to $650,000 of money accrued in a transfer or loan outside of MLS as allocation money.
http://www.si.com/planet-futbol/2016/02/04/mls-cba-details-salaries-team-win-bonuses
Just looking at that bothers me. I think rewarding non-playoff teams and the conference winners/cup winners is ridiculous. If you point in parity, then only reward the ones who miss the playoffs. If you want to reward winners, only reward winners. Otherwise, it hurts the teams on the rise who make the playoffs, but are not championship material yet. It makes the teams behind them stronger and the ones at the top harder to catch.
Back to the point at hand, $200k is better then $0k. Moreover, there are $40k bonuses for winning CCL matches, so a prelim win & group stage advancement boosts it to $243k. Win a group stage match or 2 and advance from there and almost at $290k.
• CONCACAF Champions League Preliminary Win: $3,000
• CCL Qualify for Group Stage: $40,000
• CCL Group Stage Win: $4,000
• CCL Team advances to quarterfinal: $35,000
• CCL Team advances to semifinal: $40,000
• CCL Team advances to final: $45,000
• CCL Team wins final: $50,000