The Football League Trophy doesn't get televised. It's too small of a tournament to have a TV audience. The prize money just comes from a single sponsor.
I'm just amazed that the CCL can't muster up enough sponsorship even to boost the prize money for winning it even to a six-figure sum.
no sponsors see potential at all.....like others mentioned they jerseys have sooo many sponsrs. thats because some of the teams cant even make payroll. a big tv deal will go a long way but there just is no interest at all .
i dont know how it compares to say the Asian or African champions league but i feel concacaf is still the worst when it comes to cash prizes.