2018 Season Ticket Thread
- Thread starter LionNYC
- Start date
Yeah this strategy is a no-brainer. What’s odd is that this $99 pass is basically a money grab to fill seats (and gain revenue through concessions and merch sales from those additional fans) yet they don’t think that boosting STH sales by reducing prices will do the same thing.
We saw with Atlanta cutting concession prices that their food and merch revenue actually went UP. People budget a certain amount on going to a game and if they get a deal, they usually pour the savings back into the team via merchandise or food. Doing that for STHs does this, plus they make us happier which is a win win when it comes to us bringing more family and friends to matches.
ZYanksRule
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I feel for the team here, because the World Cup is a chance to grow the fanbase. Ultimately, the biggest goal of the ticket office is to grow the fanbase. Problem is, they're alienating the fans they already have in the process.
The Club needs to do a far better job of making their season ticket holders feel appreciated. I don't know how you do it while trying to appeal to new fans, but they really do need to do some soul-searching on this, because it's a major problem when so many people are feeling taken advantage of.
The Club needs to do a far better job of making their season ticket holders feel appreciated. I don't know how you do it while trying to appeal to new fans, but they really do need to do some soul-searching on this, because it's a major problem when so many people are feeling taken advantage of.
You, my friend, are a hopeless romantic. I’m a cynical pragmatist. I like your perspective. I’m just not capable of it.
COLINMOUTH
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And you know what? This club needs the cross-section of the both of us as fans. I just hope that the FO keeps learning lessons. We may not see the results of that right away but I think we will. Sticking around in the early going of these growing pains will pay off later on.
Lots of mental gymnastics and semantics. Don't be an early adopter if you can't deal with things going on sale.
Use any other example. You buy a car in February and in March they offer an extra $1000 cash back. You buy an XBox in September and it's $50 cheaper on Black Friday.
Both buyers have essentially the same useful life of the item.
Also - you can return the tickets you haven't used for a full refund. 100% price protection! It's officially Costco.
It sucks, but irate phone calls to management?
Literally every professional NY pro team discounts tickets, including the Giants and Rangers once in a while.
I'm Captain Obvious, but people who are surprised by thet doing what they have done before and every other team does is advanced critical thinking?
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COLINMOUTH
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Well said. I also think that people are sensitive to every single little negative thing the club does now. “Oh, this now? WORST FUCKING FO ever.” This is nothing new in the world of professional sports.
It sucks, but it could be soooooo much worse. Let’s all have some perspective. Either way, we love the team and will continue to. Some of us will keep season tix, some won’t.
This isn’t hard. We’re not talking about a one time sale. Your comparison isn’t analogous, particularly when my rep touted the resale market for tickets when I first purchased a season pass last year. “Our tickets have a really good resale value so you’ll at least break even if you have to sell....” she told me. She was sincere but wrong. If she were right, I wouldn’t give a damn about the sales. Get it?
Also, the Giants and Rangers have a neutral or net positive resale value so their discounts don’t screw the season ticket holders. In the long run, discounted tickets for select games have essentially no impact on the price of resold tickets for these teams.
But we have a net loss for our tickets. Period. The market value of the experience that you are paying for is LESS than what we pay. When you buy a sweater or a car, do walk in and offer 10% more than the price cause you think the product is so good, it’s worth it? I don’t. My tickets are valued for less than I pay. I had a reasonable expectation that wouldn’t happen. The sale isn’t the problem itself but exascerbates it.
We are paying MORE to be STH holders every game with or without the sales. These discounts are really just insult to injury because they increase the loss. And why am I paying more for STH? I have no idea which is why i’m not renewing next season unless the FO drops the price.
Why don't you get a refund for unplayed games and buy the $100 package?
Why do you think I wrote the email? More specifically, the $100 package isn’t what I want necessarily. I want a STH package that gives me surplus value which is the whole point of season tickets. I’m just using the $100 package as the most recent example of how the club’s pricing scheme punishes STH’s instead of rewarding them.
If I paid even a little less than the resale value of the tickets for my exact seats, I wouldn’t give a damn about the $100 package or any other sale because the difference in price would still be worth it and of course I want them to promote the club.
I could understand how someone could feel this way but for me personally that is totally *not* the idea. For me the whole point of season tickets is going to every match and being able to choose my seats in advance. Another reason I have season tickets is to hold my place in line for when we get a stadium, but that's secondary as I'd have my tickets regardless.
I'm in 224 at the back. That means I'm a bit far away because baseball stadium but it also means I'm under the roof for rain or excessive sunshine purposes. I'm also almost exactly on the center line. So great seats, if a little further back than I'd want. But my point is I chose those seats, and I know that I have them every other weekend without having to even think about getting tickets. To me that's the whole point. Could I be happy getting individual seats to individual games and only going a few times a year? Yeah, sure, that'd work too. But as long as I can afford them I'm going to keep my seats.
So for me, I'm going to every match I can. And if I can't go I'll either sell them or eat them. But I'm not going to go to just a few matches and make back my money by selling the rest. But hey, that's just me. No problem with anyone doing that who wants to but I got my tickets to use them, not to sell them.
To me this comes down to whether nycfc thinks we’re blind and loyal and will never give up our season tix no matter what. The Yankees do the same thing - season ticket holders get undercut by all these promotions they hand out during the year, and they don’t care because they still rake in money and their goal is always to fill the stadium. Nycfc would be wise not to copy that model straight up, because they are nowhere near the brand and draw that the Yankees are. I expect to see a lot of people start to drop their seats down to 1 or 2 in category 4-6, because the long term commitment in better seats just isn’t worth it. It’s not like they’re never available.
I'm not so sure I would pin this promo on that.
I think the front office is looking to take advantage of the World Cup driving up local interest in soccer, to get more people's butts in the seats. People will look at this promo and see how cheap it is ($10/game), and figure, what the hell, why not? Then those that purchase the promo, are going to get hit hard with marketing efforts to turn them into STH's for next season.
I'm sure they'll never release the data, but I would be very curious to see how many of these they sell, and how many of those turn into STH's for next year.
COLINMOUTH
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I’m exatly in this train of thought.
But my 3.5k sure as fuck is.
You can’t get a refund for what you’ve already paid. They only credit it forward. Smart Ass.
You capable of not being specious as fuck in this thread? Don’t you have a whole site about that shit?
You need to get laid tonight!
