Sinclair today provided more details about an interactive streaming app its developing for its Fox regional sports networks, which will be relaunched with Bally’s brandin | Sinclair today provided more details about an interactive streaming app its developing for its Fox regional sports...
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A the end of 2020, there was a lot of excitement around the prospect of Sinclair bringing their Bally Sports RSNs (formerly Fox Sports RSNs) as a direct-to-consumer offering. In their announcement of their partnership …
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It looks like Sinclair will have a new platform instead of Fox Sports Go this season, but the direct to consumer option won’t come until next season.
A the end of 2020, there was a lot of excitement around the prospect of Sinclair bringing their Bally Sports RSNs (formerly Fox Sports RSNs) as a
direct-to-consumer offering.
In their announcement of their partnership with Ballys, company President and CEO Chris Ripley said their new streaming app will rollout first with TV Everywhere authentication, then they’ll be available via direct-to-consumer service.
But, during their Q4 2020 Investor Call, Ripley revealed that the direct-to-consumer version of the app won’t be available in 2022. “We are working on a direct-to-consumer product that is expected to launch in 2022, and will allow an unauthenticated user the ability to access and even subscribe to certain content from our RSNs, as well as other unique content.
Ripley did not give any details on pricing, nor did he reveal whether or not the DTC offering will include all games.
This will be an important change for Sinclair after the loss of distribution across streaming services. Sinclair has been having a rough go at when it comes maintaining carriage of its sports RSNs on streamers. And during the call, Ripley didn’t make it seem much
progress has been made in them returning to services like YouTube TV or Hulu.