Hmm. I don't think I swear to be cool or hip. It just feels good sometimes. It's how I think a lot of reasonable, law-abiding people talk quite a lot of the time. It feels genuine.
You know, unlike "Make some New York noise".
I get that people might be offended by it. And I guess that has to be balanced against the desire of people to chant the unmodified version (and any number of other desires from other stakeholders).
But how?
It's not even about being offended. Hell, I curse all the time. It's just ... come on. We should be more original than that.
You know what that chant says to me? "We can't think of a good two-syllable word that fits here, so let's just go the easy way and say this." Try harder.
And again I come back to the family friendly part. It's not about being offensive, it's about setting a good example for the thousands of kids in attendance at every match.