I don't see this problem ever going away. Better behavior is always possible and should be managed and encouraged, but flare-ups will always happen because the problem is structural.
This is totally a function of the organization. All of it. Parent ship, MC, NYC, hell, I'll even throw in Melbourne into the mix even though they did nothing but get the short end of the stick. I haven't figured out how to blame Yokohama yet but I'm working on it. They all created or bought into the construct. They all denied that there would be any meddling, trickery, or rivalries. And then they started doing all of the above immediately. My gosh, but as ridiculous as people here have been, those people are being unprofessional with respect to their jobs. In retrospect they should have decided that each club operate totally separately, with no loans, no trades, no sharing or anything for maybe 2 years. Then maybe they could have started doing things professionally but they didn't. Even the Red Bulls didn't fire Petke to ship him to Salzburg.
None of which means we should attack each other, but the organizational insiders have played the interests of one club against the other and inevitably the fans will argue with each other over that. I don't even know whose fault it is. Mansour? Pellegrini? Soriano? Reyna? Lampard? Lampard's agent? I don't know and probably never will.
And when the fans fight the fans of more than one club are going to get caught in the middle. I really don't care if pure MC fans get their feelings hurt when they come here. And in return I can take their abuse, or ignore it. It's the MC/NYC fans I pity, somewhat, but you guys chose your lot as well.
MC fans are tired of getting bashed by the NYC newbies, not just here but in the press, twitter, etc..
NYC fans are tired of hearing the same talking points repeated by the stream of MC fans who come here.
MC/NYC fans want everyone to be family and get along, but you know what? The first two groups don't want to be family or get along. I do think over time the ranks of mutli-city -brand fans will grow but there will always be a substantial number of one team fans with thin the city group who will never care and resent the implication that they should.
Yes people should behave but, then again people don't always do so. Online forums always have fights and hurt feelings and nonsense. Petty stuff gets blown up. This is just our particular version of it. This is the organization we've chosen to support. There's going to be rivalries and friction in a way that most team supporter communities don't have.
So I'm all for periodic reminders telling people to stop being jerks, and sanctions where necessary. But I think the problem is structural to the organization we follow and won't ever disappear. And we're going to have to make our peace with a certain level of friction.
Cookie burger anyone?
NOTE: I really didn't plan to write this much.