I believe that NYCFC is the straw that broke the camels back in MLS. LA and Seattle are powerhouses that will spend to win. The East has generally been... not that. NYCFC comes in, splashes the cash (in a baseball stadium no less) and is sitting atop the conference. That's troubling for other teams in the East and they have to adjust or lose a lot of money (provided we keep winning).
We knew from the beginning that CFG was a good match for us because of their brand vision and ability to spend to support that vision. Here's hoping that they keep pushing, we keep winning and this league becomes a destination because of it.