This connection wasn't free. The Red Bulls didn't have to offer a pre-sale to their season ticket holders but they did as a thank you and to add value to the fans season ticket investment. Whether the fan is looking to make a buck or go to the game the paying customer at the end of the day is happy and that's what the Red Bulls want. Season ticket holders deserve to have perks since technically they are the teams best customers. Are they exploiting the perk if the market crashes and they sell the ticket below face value?