^but but... if you're not a STH then you won't get all the amazing benefits!
only benefit of being a STH for me is getting the same seat every time. Albeit, most games aren't even close to being sold out so getting a good seat isn't really that difficult either. But I like having the same seat guaranteed for me. These promos they run just show how desperate they are to get new STHs. When other clubs have a wait list longer than our STH list, that's pretty sad.
The club just doesn't know how to treat STHs and value them as the foundation of the club. Hope things improve once we get a stadium. I'll excuse their half-assery if they've been too focused on getting a stadium to worry about anything else.