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How many are actually going to jump on this offer? If they left in the first place, very few will come back I'd think.
I remember back in my Revs days, they had an AMAZING offer of FREE PARKING for the whole season with season tickets. Enthusiasm was high, that was $15x14 games I think at the time. It was a great deal. People who were giving up their seats renewed because of it. Some old timers came back, others who attended half the games got season tickets because they figured the parking savings were so good even if they didn't attend all the games.
Then came like February or March. The Revs announced that parking will now be free at all Revs games! Everyone who thought they were getting this amazing deal were furious. The club went through the season ticket drive strongly implying that only season ticket holders were getting this great deal only to reveal that it wasn't a special deal at all.
I'm wondering if we're doing something similar here. Renewals are way down, are all members suddenly going to get Founding member pricing, with across the board reductions to better meet demand all of a sudden after they hook a few former holders back with a dubious deal?