Sorry if this has been posted already, but here's an interesting article walking through the design process for the NYCFC badge:
http://www.designboom.com/design/ne...lfalfa-studio-07-4-2014/#.U7b8-uE5tco.twitter
While I'm not disappointed in our badge by any means, there were some really sharp looking alternatives on the drawing board that had a bit more character. The NYC badge outline definitely worked better with some of the other typefaces and may have gotten my vote.
http://www.designboom.com/design/ne...lfalfa-studio-07-4-2014/#.U7b8-uE5tco.twitter
While I'm not disappointed in our badge by any means, there were some really sharp looking alternatives on the drawing board that had a bit more character. The NYC badge outline definitely worked better with some of the other typefaces and may have gotten my vote.