So LAFC posted a job listing looking for a SG liaison. http://mls.teamworkonline.com/teamwork/jobs/jobs.cfm/Communications?supcat=154#76427
The current posting seems innocent enough, like they are merely looking for a point-man to interact with Supporters Groups, but the original text was pretty damning. (Thanks to r/MLS user @HueyBosco for the original text.
People on Reddit are saying this sounds an awful lot like the Third Rail as well.
The current posting seems innocent enough, like they are merely looking for a point-man to interact with Supporters Groups, but the original text was pretty damning. (Thanks to r/MLS user @HueyBosco for the original text.
From the post (emphasis mine):
Communications: Media/Public Relations Servicing LAFC Brand Personality - Los Angeles Football Club (Los Angeles, CA) The “LAFC Brand Personality” will be responsible for being the face of the brand, LAFC Originals Ambassador and Pied Piper of the Los Angeles Football Club. The position will be the ears of the organization, ready to listen and engage in conversation with LAFC fans, Originals and Supporters 24/7/365 .
Primary Duties:
Liaison to our LA Originals via regular communications, meetings and always listening.
Point person for LA Originals to ownership and senior management - identify best opportunities to leverage senior management and ownership.
Vet and validate candidates among LAFC Originals who may become the leaders of the LAFC supporter group.
Work in tandem on camera with the LAFC Documentarian to generate digital content for LAFC digital and social properties.
Identify the right individual(s) to ultimately lead the official LAFC supporter group.
Elicit input on all franchise matters from known and unknown LAFC Originals.
Facilitate and organize introductions and meetings between LAFC ownership and management with best candidates for leadership of LAFC supporter group.
Serve as “person on the street” and “in the pubs” spreading the gospel on behalf of LAFC.
Work side-by-side with LAFC staff to ensure that key moments are publicized in advance and/or shared via social media, mailing lists, website.
Qualifications:
• A Good Listener.
• Millennial.
• Multilingual.
• EA Sports "FIFA" Aficionado.
• MLS Fan.
• High Level of Futbol Acumen.
• Significant Playing Experience (ie a minimum of NCAA or other high level amateur club/organization) - You MUST have walked the walk, so you can talk the talk.
• Outgoing, Self-Starter, Articulate, Good Listener, Passionate, Creative, Born Leader, Chameleon-like (eg can lead a meeting in a board room; can host a rave).
• You Can't Believe LAFC will Pay You to do This Job!!!
• Did we mention - A Good Listener!
So, aside from the pretty iffy description, it appears that LAFC is looking to install its own official Supporters Group?
EDIT As of 12:45PM, LAFC have dramatically altered the job posting. Above is what was originally listed. Below is the new listing for comparison:
LAFC Supporter Relations - Los Angeles Football Club (Los Angeles, CA) LAFC Supporter Relations - Los Angeles Football Club (Los Angeles, CA)
The “LAFC Supporter Relations” position will be the face of the club and will act as an ambassador on behalf of the brand to the wider Los Angeles area and beyond. This person will be responsible for listening and engaging in conversation with LAFC Originals and Supporters Groups, as well as potential fans and community members.
Primary Duties:
· Liaison to our fans and to the LA community via regular communications and meetings – online and off. This person will be the point of contact for fans and Supporters Groups and they should be able to identify the best opportunities to leverage senior management and ownership to grow our network and awareness in the community.
· Work in tandem on camera with the LAFC Documentarian to generate content for LAFC digital and social properties.
· Elicit input on all franchise matters from fans and community stakeholders.
· Work with Supporters Groups to organize private meetings with club leadership and public events to grow community support.
· Serve as person on the street and in soccer bars and pubs, spreading the gospel on behalf of LAFC.
· Work side-by-side with LAFC staff to ensure that key moments are publicized in advance and/or shared via social media, mailing lists, website.
Qualifications:
• A Good Listener.
• Multilingual.
• EA Sports "FIFA" Aficionado.
• MLS Fan.
• High Level of Futbol Acumen.
• Significant Playing Experience (ie a minimum of NCAA or other high level amateur club/organization) - You MUST have walked the walk, so you can talk the talk.
• Outgoing, Self-Starter, Articulate, Good Listener, Passionate, Creative, Born Leader, Chameleon-like (eg can lead a meeting in a board room; can host a rave).
• Did we mention - A Good Listener!
People on Reddit are saying this sounds an awful lot like the Third Rail as well.