NYCFC Around the City & World

[twsj91]

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Go down into the subway station and every advert board is NYCFC too. Get to walk through it every day and it gets me so excited. 74th Street-Jackson Heights station is an awesome place to advertise for the club with so many commuters and with the diversity in that neighborhood

 

[moogoo]

i see the ads in midtown too. if we make it to MLS cup, i hope the club goes all out marketing the team everywhere and anywhere full stop and get this city aware of this team and excited to cheer them on in a championship game.

 

[ZYanksRule]

i see the ads in midtown too. if we make it to MLS cup, i hope the club goes all out marketing the team everywhere and anywhere full stop and get this city aware of this team and excited to cheer them on in a championship game.

At this point, it's been 10 years. I think sports fans know we exist, the problem is getting them to care. I love all the marketing, and I'm sure it makes a difference, but I don't think the promotion is causing fans to tune in. I don't know how they do it (maybe this schedule change and hoped-for improvement in MLS's level helps), but they need to find a way to get people to watch.

 

[moogoo]

At this point, it's been 10 years. I think sports fans know we exist, the problem is getting them to care. I love all the marketing, and I'm sure it makes a difference, but I don't think the promotion is causing fans to tune in. I don't know how they do it (maybe this schedule change and hoped-for improvement in MLS's level helps), but they need to find a way to get people to watch.

i don't think enough people know about the team. having our own stadium will help.

schedule change might help. but i think awareness matters. more people wearing merch on the streets. and that means making the merch cheaper and nicer looking. i don't understand why they're being so damn greedy with merch prices. the yankees I understand. but we need more exposure.

 

[mgarbowski]

more people wearing merch on the streets. and that means making the merch cheaper and nicer looking. i don't understand why they're being so damn greedy with merch prices. the yankees I understand. but we need more exposure.

I tend to disdain consumer comments that take the form "[Company] would be much better off doing this thing that just happens to be the thing I want." And they very often involve loss leader concepts and lower prices. But this one makes some sense given NYCFC's struggles in this crowded market. I still get double takes sometimes when people look at the interlocking logo on my cap (especially the black cap with orange logo) because nobody knows what it means and its so close to other logos until they notice the C and then they just give up. And nobody asks me. There needs to be more critical mass.

My version of the complaint is baby blue is a bad color. I had my say in 2014-15. They're stuck with it so I try not to harp on it but I am human and weak so:

Almost nobody looks at a baby blue shirt or jacket or cap and says that would look super cool on me. You can make it work if you can really work style and accents and accessories but for the average joe it's a weak ass color. And the story is so bad:

- Why not any version of a several darker blue options like, oh, every other New York team since the CITY is supposedly so central to team identity?
- Well we copied it from a team based in a city of a half-million that needs to argue with Birmingham over who gets to be the second most important city in England.
- Is the baby blue team their Yankees at least?
- No, that would be Man United, who have struggled a bit lately but are an international brand with a glorious history and lots of championships. We copied Manchester's version of Mets/Nets/Jets/Islanders who only won after being bought by a UAE oil sheikh who everyone hates but he buys tons of the world's best players and even coaches.
- Oh. Does he at least do that for the NYC team?
- No.

 

[CCMore]

I tend to disdain consumer comments that take the form "[Company] would be much better off doing this thing that just happens to be the thing I want." And they very often involve loss leader concepts and lower prices. But this one makes some sense given NYCFC's struggles in this crowded market. I still get double takes sometimes when people look at the interlocking logo on my cap (especially the black cap with orange logo) because nobody knows what it means and its so close to other logos until they notice the C and then they just give up. And nobody asks me. There needs to be more critical mass.

My version of the complaint is baby blue is a bad color. I had my say in 2014-15. They're stuck with it so I try not to harp on it but I am human and weak so:

Almost nobody looks at a baby blue shirt or jacket or cap and says that would look super cool on me. You can make it work if you can really work style and accents and accessories but for the average joe it's a weak ass color. And the story is so bad:

- Why not any version of a darker blue like, oh, every other New York team since the CITY is supposedly so central to team identity?
- Well we copied it from a team based in a city of a half-million that needs to argue with Birmingham over who is the second most important city in England.
- Is the baby blue team their Yankees at least?
- No, that would be Man United, who have been on hard times lately but are an international brand with a glorious history and lots of championships. We copied Manchester's version of Mets/Nets/Jets/Islanders who only won after being bought by a UAE oil sheikh who everyone hates but he buys tons of the world's best players and even coaches.
- Oh. Does he at least do that for the NYC team?
- No.

Yeah my favorite NYC outfit is my authentic “NYC Parks” (not Keeton) kit and an Irish green NYC logo hat which I got on St. Patrick’s day two years ago when O’toole scored a header. It’s deeply not the team’s colors which bothers me. I agree I wish the team would lean even more into Navy, Black, and Orange. Which for the most part they did with the 24/7 kit which I commend. I will give them credit that they do have a decent amount of gear that’s either navy or black with baby blue accents which really pops that I like.

 

[Joe_Cos]

This team is still in young phase in this town I still deal with people who are sports fans, actually spend money to attend attend golf events, baseball games etc. and still think the Red Bulls are the only soccer team in NY/NJ.

I think this team might be on the Liberty level of being relevancy. With the Liberty bouncing around from MSG, Radio City Music Hall, Westchester Community Center. They first came out, people attended games and then became vagabonds and the casual fans were less invested. Now playing in Barclays and drafting Sabrina. The team started getting more traction and now are good team and they have decent attendance and even their mascot became a thing.

An example of the team not getting to the point of relevance in the city. I was wearing a NYCFC sweatshirt to the grocery store in the BX yesterday, I was taken back when a guy came up to me and said “Ronaldo or Messi.” I was impressed he knew it was the NYCFC team logo, but at the same time disappointed he went straight to Ronaldo vs Messi. He explained very quickly he was a Ronaldo fan. No mention of the playoffs, or “I can’t believe the team is leaving the BX.”.

 

[GratefulDawg]

This team is still in young in this town I still deal with people who are sports fans, actually spend money to attend attend golf events, baseball games etc. and still think the Red Bulls are the only soccer team in NY/NJ.

I think this team is might be on the Liberty level of being relevancy. With the Liberty bouncing around from MSG, Radio City Music Hall, Westchester Community Center. They first came out, people attended games and then became vagabonds and the casual fans were less invested. Now playing in Barclays and drafting Sabrina. The team started getting more traction and now are good team and they have decent attendance and even their mascot became a thing.

An example of the team not getting to the point of relevance in the city. I was wearing a NYCFC sweatshirt to the grocery store in the BX yesterday, I was taken back when a guy came up to me and said “Ronaldo or Messi.” I was impressed he knew it was the NYCFC team logo, but at the same time disappointed he went straight to Ronaldo vs Messi. He explained very quickly he was a Ronaldo fan. No mention of the playoffs, or “I can’t believe the team is leaving the BX.”.

Did you answer with the most logical Alonso Martinez?

 

[LionNYC]

This team is still in young phase in this town I still deal with people who are sports fans, actually spend money to attend attend golf events, baseball games etc. and still think the Red Bulls are the only soccer team in NY/NJ.

I think this team might be on the Liberty level of being relevancy. With the Liberty bouncing around from MSG, Radio City Music Hall, Westchester Community Center. They first came out, people attended games and then became vagabonds and the casual fans were less invested. Now playing in Barclays and drafting Sabrina. The team started getting more traction and now are good team and they have decent attendance and even their mascot became a thing.

An example of the team not getting to the point of relevance in the city. I was wearing a NYCFC sweatshirt to the grocery store in the BX yesterday, I was taken back when a guy came up to me and said “Ronaldo or Messi.” I was impressed he knew it was the NYCFC team logo, but at the same time disappointed he went straight to Ronaldo vs Messi. He explained very quickly he was a Ronaldo fan. No mention of the playoffs, or “I can’t believe the team is leaving the BX.”.

I see more Inter Miami (and weirdly I've seen two separate people wear CF Montreal jackets) in the city than NYCFC.

And what's crazy is that the Liberty are jacking up prices just like NYCFC is doing with the new stadium.

 

[moogoo]

I see more Inter Miami (and weirdly I've seen two separate people wear CF Montreal jackets) in the city than NYCFC.

And what's crazy is that the Liberty are jacking up prices just like NYCFC is doing with the new stadium.

I've seen a bunch of miami jerseys but that's mostly because of messi and they were probably tourists.

NYCFC merch is very very few and far between in the city unless I'm wearing it. Some of the special collab stuff they released look nice but it's so damn expensive, it probably cuts off more than half the people who would buy it if it were cheaper. I'm not saying everything needs to be dirt cheap. Just make it reasonable. Also, not as a loss leader, but as a policy. Merch should be reasonably priced for the fans. The more fans you get, the more money in the long run. I will never understand the "luxury" approach for attracting fans to a sports team. But here we are.