I love that I signed up on the first day and got an early pick for seats. I did not realize how miserable my front row 213 seats would be on a sunny afternoon. Fortunately, people are like me see "front-row!" and insta-buy, and therefore I have been very successful at dumping my seats on short notice for a nice profit!
Front row is worth the heat in my opinion.
Plus, you will be happy with the warm sun when the playoffs start in November.