it depends. i feel like dynamo was ok to change but what they changed it into was meh. Chicago did not need one and then turned it to what it is now, thought they are going to change it again. montreal didnt need one agreed. NE revolution still has same logo from the start, i dont think a rebrand is needed but a slight update to their logo cant hurt like DC United did.
I admit I haven't tracked this methodically, but I have the sense that the poll/focus group research for MLS fans as a whole, thinking about teams generically, favors the Location FC stuff they keep adopting, but fans of specific teams tend to prefer unique names. I'm most confident this is true about old teams with existing names thinking about a rebrand: the fans usually seem to be against it. But I think it also is true of new teams. When they hold these public poll votes, options other than Location FC seem popular. It seems if you ask people what type of name they want -- with no specific choices -- they say Location FC. But when it is a choice of Chicago Fire or Generic, or Montreal Impact or generic, or when new clubs have a contest, something else usually wins. But MLS keeps pushing the generic.
Club foot? Isn't that a medical condition?
I'm speechless. I know they like to emphasize their French culture, but a name that evokes a birth defect in any language is absurd.
yea, reddit is making lots of jokes about the name. i personally dont mind the logo itself but i dont like the name.
It's an unconfirmed leak, and I have to think it's not real.
I can't form any opinions about the crest until they explain the meaning behind every design aspect of it and how it speaks to Montreal and defines the club and its roots.
There has to be no way. It appears it was made in MS Word. The circles don't match, the fleur-de-lises aren't aligned, etc. At best, this is a mock up by someone who saw the real logo, or an extrapolation from the other leak that revealed a grainy 10% of the real logo.
true im just posting what is floating around. who knows, we saw what happened to chicago so there is precedent on bad logos/names.
www.mlssoccer.com
The "de" makes all the difference in the world [he said non snarkily].
I like the logo a lot more than that mockup made it. From far, the logo actually looks awesome as it looks like it has some intricate weaving design to it.
