I admit I haven't tracked this methodically, but I have the sense that the poll/focus group research for MLS fans as a whole, thinking about teams generically, favors the Location FC stuff they keep adopting, but fans of specific teams tend to prefer unique names. I'm most confident this is true about old teams with existing names thinking about a rebrand: the fans usually seem to be against it. But I think it also is true of new teams. When they hold these public poll votes, options other than Location FC seem popular. It seems if you ask people what type of name they want -- with no specific choices -- they say Location FC. But when it is a choice of Chicago Fire or Generic, or Montreal Impact or generic, or when new clubs have a contest, something else usually wins. But MLS keeps pushing the generic.
I'm speechless. I know they like to emphasize their French culture, but a name that evokes a birth defect in any language is absurd.
I can't form any opinions about the crest until they explain the meaning behind every design aspect of it and how it speaks to Montreal and defines the club and its roots.
www.mlssoccer.com
The "de" makes all the difference in the world [he said non snarkily].
