I don't think other fans not knowing much about Sands has to do with bias against our players, more than it has to do with James Sands is a boring good player.The rest of the league's fans has a bias against our players. They see us, understandably, as that sheikh owned team playing in a baseball stadium and generally don't watch our games against neutral opponents. I was shocked by the number of fans on Bigsoccer and Twitter who had very little to no idea who James Sands was until now.
If he was a striker bagging goals, or an attacking midfielder assisting on a bunch of goals, he would have a lot more attention.
Instead, he's just an incredibly positionally sound, smart and instinctive DM/CB and how good he is, really isn't exciting to watch, therefore, creating less buzz/hype around him.