The xG article is fine. He basically just prints the stats and says, "this has happened." Ben likes NYCFC from what I can tell, and that's kind of his thing (that's why he's "The Research Bear").
I don't think Will was crowning a champion at all. I think he offered a pretty damn take on what OCSC was doing to have success. But you're not one for subtlety these days, for whatever reason. Look beyond the headlines of those articles from Will and you'll see there's a lot of substantive, analytical meat.
If you don't like the headlines on the site, I get it. But I just think you're being unjustifiably harsh on the best soccer journalist on the whole site. It's absolutely the same on every sports site in every league. He may get stuck with shitty headlines because that's the deal, but his articles are balanced, well-researched, and well-written relative to most sportswriters.
Parchman text:
MLSsoccer.com headline:
Take a passing comparison, blow it up into something controversial to drive traffic. That's how shit works these days. Choice for me is deal with it and read the content of writers I like or give up the internet.