Maybe some cool kids (similar to those alternative kids like that Netflix show Hip Hop Evolution that took hip hop out of the bronx to the world)
Julian Casablancas (The Strokes any members)
Paul Banks (Interpol.members aswell)
Or just members of bands hanging out at games like
Yeah Yeah Yeahs, o Vampire Weekend or They Might Be Giants, Blonde Redhead, or Nada Surf etc....
Give them a section where they can hangout, maybe most of these folks dont follow other sports and maybe like soccer
Not everyone will know them, but hey maybe we get those young hip college students there...
I know for example Jarvis Cocker (Pulp) and Arctic Monkeys supporting Sheffield Wednesday and Fatboy Slim supporting Brighton & Hove Albion