New York City FC Unveil a Refreshed Visual Identity Ahead of Club's 10th Season Home Opener

[Shwafta]

New York City FC Unveil a Refreshed Visual Identity Ahead of Club's 10th Season Home Opener | New York City FC

New York City FC today unveiled a refreshed visual identity ahead of its home opener match on Saturday, March 9, as the club celebrates its 10th MLS regular season. The update aims to strengthen New York City FC’s connection to New York while sharpening an already strong brand, providing more

www.newyorkcityfc.com

basically they added some colors, looks rather cool ngl.

Brand | New York City FC

At New York City FC we pride ourselves on representing the greatest city in the world. A city filled with ambition and grit, yet welcoming all.

www.newyorkcityfc.com

 

[Higgs1]

I like the added colors, custom font, etc. but not sure we need a full on rebrand to New York City FC vs. NYCFC, should be used interchangeably. Like they renamed the whole site to NewYorkCityFC.com vs. NYCFC.com odd choice?

 

[franchise646]

The new iconography is is really good.

 

[mgarbowski]

not sure we need a full on rebrand to New York City FC vs. NYCFC, should be used interchangeably

Five syllables of all letters with no spoken rhythm is bad. Six syllables of mixed words and letters is worse.

I'll defer judgment on the visual changes until I get used to them. I will say that 8 colors is a little much. Two blues, white and black, 2 greens (the yellow is at least borderline green) plus orange and purple? At least they left red out.

They claim the type comes from old pre-unified subway signage. I'm old enough that I remember when the IRT, IND and BMT still existed and it helped you get around to know the differences (though they were unified and there was a single fare). But I don't recognize that font from any of them. Can anyone place it?

 

[moogoo]

New York City FC Unveil a Refreshed Visual Identity Ahead of Club's 10th Season Home Opener | New York City FC

New York City FC today unveiled a refreshed visual identity ahead of its home opener match on Saturday, March 9, as the club celebrates its 10th MLS regular season. The update aims to strengthen New York City FC’s connection to New York while sharpening an already strong brand, providing more

www.newyorkcityfc.com

basically they added some colors, looks rather cool ngl.

Brand | New York City FC

At New York City FC we pride ourselves on representing the greatest city in the world. A city filled with ambition and grit, yet welcoming all.

www.newyorkcityfc.com

i like it. though i find a few things strange and forced.

they took the classic navy from the NYC flag and just made it darker so they could relate it to the night. ok. white for clouds? lame. neon yellow? is that from a bus marquee? i do like the copper green though.

"smoke em out" except any new yorker would know these are steam stacks and not smoke. doesn't seem very NYC to make that mistake but "steam em out "doesn't have the same ring to it.

i agree with Higgs1 about the nycfc to newyorkcityfc seems strange.

overall - i think it's nice and now i have some source material to make some merch for myself.

 

[moogoo]

Five syllables of all letters with no spoken rhythm is bad. Six syllables of mixed words and letters is worse.

I'll defer judgment on the visual changes until I get used to them. I will say that 8 colors is a little much. Two blues, white and black, 2 greens (the yellow is at least borderline green) plus orange and purple? At least they left red out.

They claim the type comes from old pre-unified subway signage. I'm old enough that I remember when the IRT, IND and BMT still existed and it helped you get around to know the differences (though they were unified and there was a single fare). But I don't recognize that font from any of them. Can anyone place it?

they said "inspired by" so probably not directly pulled from old signage

 

[mgarbowski]

they said "inspired by" so probably not directly pulled from old signage

Yeah but it should still evoke a connection to someeone of my age and background, who was riding the subway regularly in the 70s and has a moderate interest in NYC and subway history. Otherwise why bother. I see nothing. But I'd be shocked if they're faking it. There's presumably some connection I'm just not seeing.

 

[QuigrNYCFC]

Typeface designed by Tobias Frere-Jones. He's the man in regards to building type from original source material.

He designed Gotham, the font of the Obama presidency.

 

[413Blue]

I've always hated using NYCFC and always used the full term in conversation, so I welcome the change. I really hope they drill it into the commentators and instead of saying "here we are in the 85th minute and NYCFC only has one shot on target" they say "Finally, after 85 minutes New York City has their first shot in target" It just sounds smoother and less jarring to me.

 

[joe]

That's so many colors

 

[Shwafta]

instead of saying "here we are in the 85th minute and NYCFC only has one shot on target" they say "Finally, after 85 minutes New York City has their first shot in target"

 

[mgarbowski]

I really hope they drill it into the commentators and instead of saying "here we are in the 85th minute and NYCFC only has one shot on target" they say "Finally, after 85 minutes New York City has their first shot in target"

LOL for the subtle dig I almost missed.

New York City means New York City. To me at least. As hard as this team, which I love, tries to meld its identity with the actual city, it’s not. It’s an investment owned by autocrats with no ties to the city, practicing transparent cookie cutter marketing.
Yes, it’s standard usage to employ geographic shorthand when discussing teams. It’s also standard to have an actual name.
Plus, a lot of NYCFC fans get bent out of shape when announcers say “New York”. If you encourage dropping the FC you’ll get “city” dropped more often as well.

Let St. Louis have ”City” in the US. It’s generic and overused by Orlando, Stoke, Swansea, Manchester, Norwich, Leicester, Melbourne, Mumbai, Montevideo, etc anyway. Manchester owns “City” worldwide for better or worse.
Bottom line I’ve always hated the club name and its variants, so I guess IDGAF whether the club prefers NYCFC or New York City FC.

I’d rather be named after some random obscure English coach from a century ago.

 

[moogoo]

LOL for the subtle dig I almost missed.

New York City means New York City. To me at least. As hard as this team, which I love, tries to meld its identity with the actual city, it’s not. It’s an investment owned by autocrats with no ties to the city, practicing transparent cookie cutter marketing.
Yes, it’s standard usage to employ geographic shorthand when discussing teams. It’s also standard to have an actual name.
Plus, a lot of NYCFC fans get bent out of shape when announcers say “New York”. If you encourage dropping the FC you’ll get “city” dropped more often as well.

Let St. Louis have ”City” in the US. It’s generic and overused by Orlando, Stoke, Swansea, Manchester, Norwich, Leicester, Melbourne, Mumbai, Montevideo, etc anyway. Manchester owns “City” worldwide for better or worse.
Bottom line I’ve always hated the club name and its variants, so I guess IDGAF whether the club prefers NYCFC or New York City FC.

I’d rather be named after some random obscure English coach from a century ago.

I personally enjoy when announcers simply refer to us as the pigeons

 

[ZYanksRule]

I want to know how much money someone just got paid to change New York City FC to New York City FC.

These marketing people who do things like this are stealing money.

 

[JCMore]

I want to know how much money someone just got paid to change New York City FC to New York City FC.

These marketing people who do things like this are stealing money.

 

[Alex Da Silva]

I wonder if we see these colors incorporated into kits in the future, the copper green and violet Colors would make for a really nice 2nd or 3rd kit

 

[mgarbowski]

Please fill in my blanks:


Logo
Player
Liberty Torch
Pigeon
_____? (can think of a dozen possibilities)
Smokestacks
_____ [Third Rail?]
ESB
Arrow
Checkered scarf?
Side Judge Flag

 

[JayH]

Please fill in my blanks:
View attachment 13213

Logo
Player
Liberty Torch
Pigeon
_____? (can think of a dozen possibilities)
Smokestacks
_____ [Third Rail?]
ESB
Arrow
Checkered scarf?
Side Judge Flag

First thought on the purple was Yankee Stadium.

 

[moogoo]

Please fill in my blanks:
View attachment 13213

Logo
Player
Liberty Torch
Pigeon
_____? (can think of a dozen possibilities)
Smokestacks
_____ [Third Rail?]
ESB
Arrow
Checkered scarf?
Side Judge Flag

Yankee stadium.
Third Rail lightning bolt.

I believe the checker pattern is a throwback to the old yellow cab checkers? but blue... there was also a mitchel & ness jersey that was blue/navy checkered too.

 

[DeGrozz]

First thought on the purple was Yankee Stadium.

I don't think it's supposed to be it, but my mind went to the Brooklyn Bridge:

Free Stock Photo of Brooklyn Bridge With Flag — HD Images

Image of Brooklyn Bridge With Flag. This free stock photo is also about: City, Flag, Urban, Bridge, City API, Architecture, International, and New York City.

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