I agree about the YS food being an issue, but I think the main cause of Yankee attendance figures is they've been boring for 2-3 years. They managed not to be terrible while they rebuilt, but they were completely boring. And most people have been caught by surprise by their success this year. I think the consensus was this would be a fun year where they get a bit better and play a lot of kids who have potential but fall short. I bet their ST sales lagged for this reason which as we know starts them off from a poor base even if their day to day sales pick up.. And as good as they've done this season it's one month out of six: it's the kind of bandwagon you jump on but stay poised to jump right off. First thing to improve will likely be an uptick in their TV ratings which requires the least commitment. If they continue winning, then the single game sales will increase, and then if they get to July and people still think they'll make the playoffs, they will buy packages to get playoff priority. And they will consider buying ST and packages for next year to get on the ground floor.
Anecdote: a colleague had a Yankee ticket plan a few years ago and dropped it. He went to the game Saturday and was called in advance by a rep who asked if he could stop by and chat to talk about getting a plan again. My friend said yes, and the rep never followed through.
Anecdote: a colleague had a Yankee ticket plan a few years ago and dropped it. He went to the game Saturday and was called in advance by a rep who asked if he could stop by and chat to talk about getting a plan again. My friend said yes, and the rep never followed through.