I think the problem was that MLS1.0 was so creatively bad, that teams have gone the conservative route to not look foolish.Oh god. Really?
Scottish fella I chatted to about regarding MLS thinks we lack creativty regarding new team names.
Detroit Motors sounds good. And there's a precedence for it.
MLS1.0:
NY/NJ Metrostars
Kansas City Wiz
Dallas Burn
San Jose Clash
Tampa Bay Mutiny