I think MLS puts great value in the enthusiasm and presentation of bids. I think there is a reason they approved Arthur Blank and went over the Wilf bid in MN at the same time. They both offered basically the same thing, a new billion dollar plus stadium with a downsizing plan for soccer. Granted, Atlanta didn't have a competing local bid, but I think Arthur Blank, who in every public appearance I've seen pertaining to soccer, which is 100x more than the Kraft family has made in 20+ years, has been very impressive, and the league puts great value in that.
So my point is, the strength of the owners is not as critical as how they present their commitment and ability to succeed.