MLS is pretty much right on the edge of making its regular season close to meaningless.
I'm not sure I can agree with this. Seeding matters for the playoffs in the current system, which means every regular season game already counts. And look how exciting Decision Day can be.
But let's leave aside the competitive case for a minute and look at the business case instead. This may be just a little long, so bear with me.
First, we have to keep in mind the fact MLS, unlike the other major sports -- or association football, for that matter -- is essentially a single-entity league:
MLS has, to say the least, a unique structure, even for a sports league. MLS retains significant centralized control over both league and individual team operations. MLS owns all of the teams that play in the league (a total of 12 prior to the start of 2002), as well as all intellectual property rights, tickets, supplied equipment, and broadcast rights. MLS sets the teams' schedules; negotiates all stadium leases and assumes all related liabilities; pays the salaries of referees and other league personnel; and supplies certain equipment. [Fraser v. Major League Soccer, 284 F.3d 47 (1st Cir. 2002)]
Since that case, the league has changed its managerial protocols somewhat and given the franchises a little more autonomy. Or even a lot. But the basic business structure is the same. Everything needs to be seen in that light: It's all one operation. All of the teams are generating revenue for the league first rather than themselves.
So, the question for the board of governors, in the light of the Apple deal and the expansion to 30 teams, is whether to keep the current system of seven teams from each conference qualifying for the playoffs and leave two more teams
out or change it to eight and bring two new teams
in, given the fact
all of the teams are league assets.
Being clever businesspeople, they're apparently electing to go with the latter. Which is not at all unreasonable. As the owner of the teams, it only makes sense for the league to want to have more playoff teams rather than fewer, on a relative basis, especially since it will now be a bigger league.
And from a competitive standpoint, it would still leave seven teams in each conference out of the playoffs, same as now. The top two or three of those seven teams are almost certainly going to be in the same late-season situation with eight playoff spots as they would have been with seven -- looking to win their last couple games and get in.
Decision Day lives on.
So, then the question becomes how to structure the playoffs themselves. With even numbers of teams in each conference, you either keep the single elimination format and give byes to the top two teams rather than the top team, or you eliminate the bye altogether and have everyone play in the first round.
In terms of revenue, especially with an entirely new way of presenting the games to the viewership (and a huge pile of money available if you do it right), you certainly don't want to cut playoff games. They're your biggest moneymaker, and your partner wants the content. That means eliminating the bye.
And that's where I think the league saw the opportunity. By increasing the number of playoff
games significantly, but only adding one more
team to each conference playoff -- and leaving the same number of teams out, which keeps the competitive incentives essentially the same -- they can generate a lot more revenue than they would with the current system.
It's actually a pretty clever proposal. Of course, there are still big questions. The biggest one of all is player health, in my opinion. That's potentially a lot of games. Everyone has the 34-game regular season, playoff teams would then have a minimum of three more games instead of one, teams which advance would have at least one more after that.
And that's not even factoring in preseason, any friendlies, whatever tournaments anyone finds themselves in, etc. It's not hard to envision top teams verging on 50 competitive matches in a calendar year (as we are this year). But I'm sure that's being looked at carefully.
The good news is, we're not going to have games scattered all over the place, scheduled for different days and times. We don't have to be anyone's filler content on broadcast. So, it's within Major League Soccer's control to spread the season out a little and make sure the players get adequate rest and recovery time -- it's in the league's own interest, after all.
Now, there's an obvious drawback: Teams which have been eliminated in group but still have to play a competitive match. It's going to happen. There isn't anything to be done about it, either; it's a matter of the play on the field.
But how different is that from a team which has to play its last few games knowing they're not making the playoffs? To my mind, it's better to get in and get a shot than go home after 34 games. At least you're there; maybe you'll even get a chance to play spoiler for a rival. And for the fans of a team which barely scraped in, or fans in general, think how exciting it would be to see a mid-tier squad catch fire in group.
What a narrative. Everyone loves the Cinderella story. And I think that's one of the things the league is trying to create. (Obviously, this entire screed is based on the idea they're going to go ahead with this -- which I think they will. LOL)