That's what I'm saying, the pool is all muddied. Old fans don't want change, new fans aren't attracted to what the "Chicago Fire" brand is associated with. Burn it down and start a completely new franchise without any of the Chicago Fire history attached to it, a la Chivas USA and LAFC.they did that in like in 2018. they got a new owner and then they changed the logo, people hated it and changed it again to this one. colors will remain as they are city flag colors along with the star in the middle.