I've always hated this comment (meaning no offense to you personally). Even players that really, really, really want to win still lose (approximately 50% of the time would be my guess).
A player can really want to win and still lack focus. He can get a lousy night's sleep. He can catch a cold. He can nurse an injury. Or he can just be beaten by another player who also really wanted to win.
If we lose this game, I'd fear for the guy who told Ring or Tinny or Callens or even Maxi that they didn't want it enough.