Dear New York City Football Club President Tom Glick,
Hey Tom, hope you've been well. It's been a while since—actually, I don't think we've ever talked. Which is a shame, because I just got your wacky press release about you firing NYCFC head coach Jason Kreis, and it's clear you could've used some help with the messaging on this one.
Let's start with that title: "
Jason Kreis leaves post as New York City FC Head Coach". Sure, it's factually accurate, but when a sentence later you switch to "parted company" and then "the decision", it's pretty clear he's only leaving because you've shoved him out the door.
And boy, Tom, those performance targets you're saying he failed to meet - what a shove! Good of you to get Jason to agree to the fool's errand of a playoff position, especially after Pellegrini screwed him out of getting Lampard on time.
...
Tom, I'll level with you. The press release, while awkward and strange, isn't my real worry. It's that you've now sent a clear message to your fans and to coaching candidates. If this is how you treat a coach that was described as a "
perfect fit" for the project, that you sent to Manchester for a year just to learn and grow, why would any other coach else want to come work for you? Why should fans expect anything other than constant turnover when you gave up on The Chosen One?