It's simple, the "shiny new toy" effect is gone. People were curious to see what it was all about and alot of those casuals are gone.
I still sit next to people asking what's offsides etc.
Getting Lampard AND Pirlo was a bad idea from the start. Two old players, the risks were obvious..
We had to overpay for someone in the Giovinco/Dos Santos/Gignac Talent level+age group if we wanted to make a splash and be a good soccer team
eh...yes in the marketing sense, if these names were not there less people would of come around though. From a playing and skill perspective the opportunity comes after this year with lampard gone. so well see if what the direction of the club is when they announce the next DP.