The Yankees have games at the following times this season:
11:30am, 12:30pm, 1:00pm, 1:30pm, 2:00pm, 2:30pm, 3:00pm, 4:00pm, 6:00pm, 6:30pm, 7:00pm, 7:30pm, 8:00pm, 8:30pm, 9:30pm, 10:00pm
If MLB teams can have 16 different start times over a 162-game season, surely MLS teams can have games start at varying times and at varying days of the week throughout the season. Surely some afternoon games -- and some Sunday games -- would help attendance, and keep fans more engaged than having every game starting at the same time and having no chance to watch any other games around the league.
This whole Apple thing was not thought through, but this is probably the silliest thing. We are paying (or being given for free) a way to watch every MLS game, but then we can't actually watch any games because they all start at the same time. It's so silly and self-defeating.