Sims joined the Cavaliers in 2012, helping grow revenues by double-digits for two straight years prior to a run of four consecutive NBA Finals appearances in 2015-2018 where the Cavs ranked at or near the top of the NBA in every revenue category.
Speaking of his new position, Sims said:
“I am excited and honored to begin this leadership position at New York City FC and City Football Group. There’s no better time to be a part of soccer in the United States and NYCFC has quickly become a key pillar within the League. With the sport growing so rapidly in the U.S., and with City Football Group’s original global proposition, this is the place to be.